Telefónica TECH

Developed a research report to boost presence across global markets

4,000

word white paper produced

800

IT decision makers engaged

proposition specific reports created

100%

integrated campaign

A great deal of coordination was required from ideation, through to content development, translation and campaign execution. A significant piece of industry research that gained insight from a series of different markets proved a powerful tactic to promote Telefónica TECH’s key proposition areas internationally.

Greg Halse
Associate Director at AMBITIOUS

Developed a comprehensive plan for Telefónica TECH’s ‘Planting Seeds for the Future’ campaign, leveraging industry research on IT trends

INSIGHT

Telefónica TECH is the leading company in digital transformation. The company offers a wide range of services and integrated technological solutions in Cyber Security, Cloud, IoT, Big Data and Blockchain. With its worldwide presence and strategic hubs in Spain, Brazil, the UK, Germany, USA and Hispam, its capabilities reach more than 5.5 million B2B customers in 175 countries every day.

To support its expansion and content needs, Telefónica TECH appointed AMBITIOUS to deliver a tailored PR strategy and storytelling-led content programme across its key international markets.

Audience:

IT decision makers within medium to large sized enterprises across key markets, including Brazil, Spain, Germany, France and the UK & Ireland.

IDEAS

AMBITIOUS created a comprehensive campaign plan that would allow Telefónica TECH to target each key market simultaneously and effectively.

The Telefónica TECH ‘Planting Seeds for the Future’ campaign focused on an extensive piece of industry research, surveying over 800 IT decision makers across Telefónica TECH’s key markets.
The research also focused on a number of key themes, including IT strategy deployed during the pandemic, through to longer term planning and predictions for IT budgets over the next 3-5 years.
In addition, the research focused on core proposition areas; Cyber Security, Cloud, IoT, Big Data and Blockchain.
The campaign brought together multiple strands of marketing activity under one ‘big idea’ to maximise impact across media relations, social media, content marketing, sales collateral and lead gen.
An extensive content marketing campaign was deployed utilising the research findings.

At the heart of the campaign was an integrated content approach, built around a 4,000-word hero whitepaper that was repurposed into:

Key market specific versions of the report, which were then translated
Proposition specific reports – Cyber Security, Cloud, IoT, Big Data and Blockchain – translated for each market
30 second video scripts for each of the proposition areas

AMBITIOUS also brought in its expertise in tech industry PR to tailor messaging and press materials for each technology vertical, ensuring resonance with journalists and stakeholders in every market.

IMPACT

Key Outputs from the Telefónica TECH ‘Planting Seeds for the Future‘ campaign, included:

An extensive series of thought leadership material for Telefónica TECH’s Owned channels
Subject matter for a range of social media assets to help publicise the campaign with a strong call-to-action across Telefónica TECH’s Shared channels.
Utlising the report as a piece of content marketing and sales collateral for range of events taking place across all key markets.
A wide-ranging media relations campaign, utilising series of press materials tailored to specific proposition areas.

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