EXACTA TECHNOLOGIES
Enhancing regional and tech media footprint for a leading server manufacturer
Sector Expertise
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20
media placements
1.4 billion
reach
2
award wins
4
inbound leads
Working with the team at AMBITIOUS has been fantastic. They’re friendly, approachable, and easy to collaborate with. They truly understand our business and goals, and we’re so pleased to have their support. We’re looking forward to more great work with AMBITIOUS in the future!
Ellen Sanders
Digital Marketing Manager, Exacta Technologies
Global social media content strategy and creation for global leader in online training and certifications
INSIGHT
Exacta Technologies is a global provider of hardware and software solutions. With a range of comprehensive solutions, Exacta provides fully tailored end-to-end support, from the design and manufacturing of high-performance hardware to global logistics and product branding firms.
Despite nearly 25 years’ industry experience manufacturing bespoke hardware for some of the biggest technology players in the world, Exacta’s low media profile across regional and tech sector media left its impressive track record somewhat hidden from industry readers.
The brief was two-fold:
- To increase employer brand for Exacta by positioning it as a visionary employer for the South West, the support it gives to community initiatives and showcasing the growth trajectory the business has been on since 2001. This involved targeting local South West media to reach new and emerging talent and appearing in regional business media to target business leaders across the South West and generate potential leads.
- The second part of the brief focused on building momentum and presence in Exacta’s core technology sector media, by targeting CTOs, COOs, procurement and digital transformation leads and those interested in purchasing server and leading hardware solutions.
IDEAS
Our campaign followed a two-tiered approach. With an already strong story to tell, the first was centred around building local fame and recognition in the South West business media. We created a range of targeted press releases to showcase its charitable partnerships in the region and entered a variety of award programmes to shout about the successes of the business and build the profile of the senior leadership team. We also focussed on building sector leadership, by driving profile within leading trade media, through industry thought leadership topics and developing customer stories to support the technology sector media approach.
AMBITIOUS also carried out earned media and sponsorship activation for Exacta in its partnership with Bristol Sport to be the shirt sleeve sponsor for Bristol City’s men and women’s first team shirts. This was devised to support Exacta’s employer brand across the region and enhancing Exacta’s involvement in community initiatives across the South West. We came up with the ideation behind the launch video, picturing a Champions League-style reveal of Exacta’s iconic thumb print logo at the Stadium. We crafted engaging social copy for LinkedIn and a partnership press release with Bristol Sport which secured x6 pieces of business and regional coverage including pick up in Bristol 24/7 and Insider Media.
By utilising our in-house content team, from full ideation to execution, we delivered x8 digital and visual assets for the sponsorship activation. This included fully animated videos and statics for the pitchside monitors and external screens to be viewed by fans at Ashton Gate during home fixtures.
IMPACT
Since working with Exacta, AMBITIOUS has generated 20 pieces of coverage across regional business media and technology titles, resulting in x4 inbound leads for the business. AMBITIOUS has created x4 individual award entries and shortlisted Exacta in each, resulting in a win for CEO Nick Rogers in x2 categories at the BusinessDesk South West Leadership Awards.
Need to chat to someone? Please call our team today on 0117 905 1177
