PR launch


Axes at the ready at Team AMBITIOUS this autumn as we’ll be warming up our slinging techniques.

We’ve been appointed by Whistle Punks Urban Axe Throwing to support the opening of its fourth UK and largest venue to date in Bristol with PR led marketing.

Founded in 2016, Whistle Punks is the first brand to bring axe throwing to the UK high street. Set to open mid-November, Whistle Punks Bristol boasts six lanes, a pumping soundtrack, a bar and a Pizzarova Presidency. An example of the continued growth of competitive socialising, Whistle Punks has designed an unforgettable experience to bring different people together in city spaces and inspire interaction between strangers. People are encouraged to step outside their comfort zone and try something new.

The brief for AMBITIOUS focuses on building the brand in Bristol and core inbound local markets as well as supporting launch activity including outreach to online and offline influencers.

Jemma Morgan, Marketing Director of Whistle Punks, said, “AMBITIOUS has a wealth of local knowledge, connections and corporate and consumer market experience.”

AMBITIOUS Director, Sarah Woodhouse added: “Whistle Punks has captured the zeitgeist for competitive socialising and we’re looking forward to creating a successful market entry campaign.”

How it works ….

Whistle Punks sessions are 70 minutes long and take place on a lane consisting of two targets, each lane fits up to 10 players.

The session begins with tips and coaching on how to safely and successfully sling an axe by expert instructors who stay with the group throughout the session.

Once the practice is over, the competitive spirit kicks in and a tournament takes place in each lane. As soon as a winner is announced, then it’s celebration time in the adjoining bar!

For more information about Whistle Punks or to book then head over to their site here.