A practical peer group for B2B marketers

The B2B P2P is a peer-to-peer group for B2B marketers who want practical thinking, honest conversation and advice they can actually use. Because B2B marketing can be a lonely place.

Budgets are under pressure. Priorities keep shifting. AI is moving faster than most teams can absorb and the people making the calls often have very few trusted peers to test ideas with

The B2B P2P is designed for marketers who want to get to the point. Each quarterly session brings together a small group of B2B marketers to discuss live challenges, share what is working and leave with clearer thinking.

It is not about polished presentations or generic inspiration. It is about sharper questions, useful perspective and practical ideas.

Sign up

The B2B P2P meets quarterly, bringing together a small group of B2B marketers for open, in-person discussion.

There’s no fixed programme. Topics, themes and agendas are shaped by the group, ensuring every session reflects the challenges, opportunities and questions that matter most right now.

Built for the conversations marketers actually need

The B2B P2P brings marketers together to tackle real-world challenges.

Whether it’s navigating commercial pressure, exploring new technologies, managing priorities or making difficult decisions, each session will be curated by the group, not dictated by us. It’s all about creating open discussion and fresh perspectives.

There are no presentations, no overly-prescripted agendas. The value comes from the experience, insight and honesty of the people in the room. The format couldn’t be simpler.

Bring a challenge

A decision, a pressure point, a question, or a problem you are trying to work through.

Share experiences

Hear how others are approaching similar issues, without the gloss.

Learn from peers

Get perspective from people who understand the commercial reality of B2B marketing.

Leave with practical ideas

Take away thinking you can apply immediately, not notes you will never look at again.

Small by design, each session is built around discussion, shared experience and practical thinking. The outcomes… honest conversations, practical insights and peer support

Why you should join the B2B P2P

The B2B P2P is designed around what B2B marketers say they actually want.

Our aim, to form a trusted group of peers who understand the realities of the role, can challenge your thinking, and offer perspectives you might not otherwise hear. After each session you’ll leave with useful ideas, new connections and, hopefully, a clearer view of the opportunities and challenges ahead.

No pitches. No posturing. Just worthwhile conversations with people who get it.