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press release

Press release 101

Despite all the growth and change in the scope of the public…
PR trends 2023

PR trends: 2023

Public Relations is a mercurial profession. The ever-changing,…

Earned media and the PESO framework

In our last blog we took a wide angle look at the PESO framework;…
PESO model

The PESO model and how it can help your business or client

What is the peso model? The term PESO model may not mean much…