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Earned media and the PESO framework

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In our last blog we took a wide angle look at the PESO framework;…
The PESO model and how it can help your business or client

The PESO model and how it can help your business or client

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The term PESO model may not mean much to you, but if you create…
Writing a press release on a typewriter

10 QUESTIONS TO ASK BEFORE WRITING A PRESS RELEASE

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A press release is still one of the most popular communication…