Social SEO: how to boost your visibility with social media marketing

Social media can have a huge impact on your search rankings, but maybe not in the way you think. We know that search engine optimisation is the process of improving your visibility on Google and other search engines. You can do this through content marketing and other strategies. Social media, however, works a little bit differently.

Social media doesn’t affect your SEO in the same way as content marketing, for example. But it can impact the ranking factors that increase your visibility in google search results. In other words, while social media efforts don’t influence SEO directly, they do influence SEO indirectly.

What are social signals?

Social media signals are activities that contribute to your page or website’s search engine rankings. Some examples of social signals include likes, shares, retweets and pinning.

Are social signals a ranking factor?

Google has never confirmed that social signals are a ranking factor. But there’s no doubt that the more your content is shared, the more traffic you’ll get through social media platforms. This can have a huge impact on your search rankings.

What are the best social media platforms for SEO?

The social media platform you use should directly align with the type of business you have and your marketing goals. It should also be dependent on where your audience likes to spend their time. However, in terms of functionality for SEO, the following social media sites have numerous benefits:

  1. YouTube
  2. Twitter
  3. Facebook
  4. Instagram
  5. LinkedIn
  6. Pinterest

4 ways to boost your social media SEO efforts

We’ve established how social media impacts SEO. Now, we can look at ways to boost SEO through social media marketing. Here are seven practical ways to boost SEO on social media.

Optimised social profiles

Did you know that social media profiles consistently rank among top search results? As much as 75% of customers use social media as a way of researching brands before making a purchase. They look for reviews, authentic recommendations, inspiration and information about brands. Social media profiles, therefore, should be optimised as part of your SEO strategy.

Optimised social media profiles can drive your target audience to your account and convert them into customers. Here are some easy ways of optimising your social profiles to get results:

  1. Use a high-quality profile picture
  2. Include a link to your website
  3. Update your bio with clear information
  4. Add keywords to your bio
  5. Use hashtags

Good social media profiles build trust by adding credibility to your brand. They should tell your target audience everything they need to know about your business within a few seconds. Your profile should sound natural and authentic and show off your unique personality.

Publish high-quality content

Creating and publishing high-quality content is incredibly important for SEO. It can drive organic traffic to your web page, increase search visibility and help you gain quality backlinks.

By distributing a high-quality blog post, for example, via your social platforms, you can encourage your social media followers to share your content further. This will boost your content marketing strategy and strengthen your social signals by amplifying reach.

Search engines and shareable content go together like bread and butter. The more people that engage with and share your content, the wider reach you’ll have. You’ll also generate more backlinks, or inbound links, and enhance brand recognition.

When you publish content that your audience will want to share, it can help Google with the indexation of your posts. This can lead to more organic search traffic and better Google rankings.

Use optimised images

Did you know that the images you upload to social media can actually make a difference to your social media SEO? Image optimisation refers to the process of making the pictures you upload alongside your social media posts as SEO-friendly as possible.

Optimising the images across your social media accounts can improve user experience and actually make your page speed quicker. Search algorithms also tend to prioritise the images that follow best practices.

Here’s how it’s done:

  • Adhere to the right size and resolution for the specific social media channels you’re using.
  • Choose a good aspect ratio and image format for the image.
  • Incorporate target keywords in the file name.
  • Write alt text for the image with relevant keywords.

Optimising images across all your social channels is a relatively easy process that can make a significant difference to your social media marketing efforts. A high-quality image is also more likely to increase your overall social media performance. It can make your brand look more attractive, understandable, relatable and memorable.

Use social listening

One strong tactic for improving your SEO and social media strategy is to use social listening. This is the process of monitoring online conversations on social media networks to learn what your audience is saying about you. It’s also a great way to keep track of your competitors.

Social listening can help you find opportunities for link-building. For example, you might find that someone has mentioned your brand on blogs, forums, or news sites. Using a social media monitoring tool, you can locate these mentions and contact the authors and ask them to add a link to your site.

Social listening is a powerful way to conduct audience research and help you find out what people are saying about your industry. This will help you find new opportunities to reach your target audience and raise your social media presence.

Social media helps SEO in a number of different ways. The best method is always the successful combination of social media and search engine optimization efforts. Contact the team at AMBITIOUS to start making more of social SEO [email protected] or call us on 0117 905 1177.