Social media influencer marketing is a social media marketing tactic that’s effective for driving awareness, influencing audiences and creating a call to action.
Not just a soundbite or the domain of celebrities with a large social media following, influencer marketing harnesses the ‘influence’ that some people have through their role, authority, experience or relationship with specific audiences.
Effectively, social media influencer marketing works to secure third-party endorsement for your business, brand products and services from influential individuals who then share comments, content and links across their personal networks and relevant social media channels they support.
The benefits to your business include personal endorsement but also access to wider range of audiences who follow and engage with their chosen influencers. As part of the B2B marketing toolbox, social media influencer marketing can be a valuable addition as its this increased social media activity supports SEO too.
Social media influencer marketing is a two way street and at AMBITIOUS, we know what both brands and influencers require. We ‘get’ what influencers need, value their advocacy and develop influencer strategies that are mutually beneficial and deliver on both sides.
If working with social media influencers is something that you’re interested in for your business, we can help you with:
- Influencer mapping to identify the best influencers for your brand or business
- Targeting and approaching influencers
- Negotiating contracts where necessary
- Developing campaign ideas
- Content creation
- Monitoring, analytics and evaluation
We also engage influencers through PR, events and thought leadership content as part of a wider influencer strategy.
“The Ambitious team have been integral to the whole launch of Origin Workspace, involved right from the very start. They have been key to building the community around Origin, all our stakeholder engagement and really helping us bring the brand to life.”
“It was a pretty extraordinary feat to pull off and all credit to the AMBITIOUS team. This is the first time Bristol’s creative industries, and indeed the city, has done anything like this. AMBITIOUS not only raised income to fund the project, they then delivered a brilliant event cross location and sector. Social Media Week Bristol has such positive feedback.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”