Social media influencer marketing is a social media marketing tactic that’s effective for driving awareness, influencing audiences and creating a call to action.

Not just a soundbite or the domain of celebrities with a large social media following, influencer marketing harnesses the ‘influence’ that some people have through their role, authority, experience or relationship with specific audiences.

Effectively, social media influencer marketing works to secure third-party endorsement for your business, brand products and services from influential individuals who then share comments, content and links across their personal networks and relevant social media channels they support.

The benefits to your business include personal endorsement but also access to wider range of  audiences who follow and engage with their chosen influencers. As part of the B2B marketing toolbox, social media influencer marketing can be a valuable addition as its this increased social media activity supports SEO too.

Social media influencer marketing is a two way street and at AMBITIOUS, we know what both brands and influencers require. We ‘get’ what influencers need, value their advocacy and develop influencer strategies that are mutually beneficial and deliver on both sides.

If working with social media influencers is something that you’re interested in for your business, we can help you with:

• Influencer mapping to identify the best influencers for your brand or business
• Targeting and approaching influencers
• Negotiating contracts where necessary
• Developing campaign ideas
• Content creation
• Monitoring, analytics and evaluation

We also engage influencers through PR, events and thought leadership content as part of a wider influencer strategy.