A good social media crisis communication plan helps you to prepare for, react to and manage reputational risk on your social channels. Unlike other communications channels, social media operates in real time, it plays host to huge global audiences and is shaped by how followers and subscribers reframe, share and reshare content – often adding their own take on an incident or issue. This can make it a challenging environment to manage your corporate reputation.
We help clients be prepared for the inevitable crisis, from establishing an escalation process and chain of command that works across PR, marketing, HR and legal departments to implementing hands-on support.
For our clients, we anticipate threats to their reputation and advance planning their communication responses for a variety of issues and crisis situations. And, should the unexpected happen, we’re here to provide frontline ‘first response’ communications support.
We are experienced at delivering social media crisis support as a standalone programme or as part of a wider PR Crisis Management strategy.
Our social media crisis communication and management services include:
- Strategic counsel and on-site crisis management support
- Message and tone of voice development
- Social listening across social media channels to track industry keywords, hashtags and industry influencers
- Regular engagement to deal swiftly with complaints and prevent issues from escalating
- First response support and in-the-moment engagement on social channels
- Monitoring and analysis
- Reputation threat assessments
- Team training and simulations
- Stakeholder research
“The Ambitious team have been integral to the whole launch of Origin Workspace, involved right from the very start. They have been key to building the community around Origin, all our stakeholder engagement and really helping us bring the brand to life.”
“It was a pretty extraordinary feat to pull off and all credit to the AMBITIOUS team. This is the first time Bristol’s creative industries, and indeed the city, has done anything like this. AMBITIOUS not only raised income to fund the project, they then delivered a brilliant event cross location and sector. Social Media Week Bristol has such positive feedback.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”