To implement a successful social media strategy, it’s important to understand who your audience is, what social media platforms they use, what your competitors are doing and where the opportunities for your business are across social media. This is where a social media audit is needed.
A social media audit allows your business to cut through the online noise and gain actionable market sector, competitor and customer intelligence. As a process, a social media audit involves collecting data from social media sites, keeping it all in one place and evaluating that data and metrics to make informed business decisions about your social media plans.
As part of the social media audit process, social analytics also provides insight into what content is working on your channels and what needs rethinking. As part of a wider social media strategy it contributes to improved engagement and greater reach through your social efforts.
Our social media audit and analytics services include:
- Initial audit of your channels to provide a benchmark and overview of current activity.
- Audit and analysis of wider online channels, such as review sites, blogs and forums.
- Daily data collection from all relevant sources.
- Recommendations and implementation of analytics tools.
- Regular reporting and feedback and implementation of agreed actions.
“The Ambitious team have been integral to the whole launch of Origin Workspace, involved right from the very start. They have been key to building the community around Origin, all our stakeholder engagement and really helping us bring the brand to life.”
“It was a pretty extraordinary feat to pull off and all credit to the AMBITIOUS team. This is the first time Bristol’s creative industries, and indeed the city, has done anything like this. AMBITIOUS not only raised income to fund the project, they then delivered a brilliant event cross location and sector. Social Media Week Bristol has such positive feedback.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”