Apple iPhone 6s plus Showing Linkedin application on the screen.

If you’re a B2B marketer, you probably already know that LinkedIn is an important tool for growing your organisation’s audience.

In the UK alone there are over 22 million business professionals on LinkedIn. You probably also know that LinkedIn offers huge potential for personal branding.

But, have you had time to make the most of the opportunities LinkedIn can bring?

Do you struggle to create content worth sharing? Perhaps you wonder what to say in group discussions with your industry peers? Or even understand how to get the best out of the various tools that LinkedIn offers its users?

Approaching LinkedIn marketing with a strategy behind you will improve your chances of having meaningful conversations with your customers and other important audiences.

Outsourcing LinkedIn marketing help from an external agency like Ambitious can not only save you time it can help to give you new perspective, ideas and skills to develop your LinkedIn strategy into something that clearly supports your business objectives.

At Ambitious we make the most complex business messages simple to understand and implement strategies that make ‘perceived-to-be-boring’ industries engaging and interesting.

Our strength as a public relations communications agency means that we are a team of experienced writers who are used to understanding what works for the media and then creating the right content for all types of media platforms. We are always thinking about what the right message is, what the tone of voice should be and importantly what a particular audience will find interesting to read.

How can we help you with LinkedIn marketing?

The LinkedIn ‘planning stage’. We’ll help you to:

  • Create a plan so that you know what to say, when to say it and who to say it to.
  • Define clear visual guidelines so all imagery used on LinkedIn supports the look and feel of your brand.
  • Develop a clear and consistent brand voice.

We’ll ensure you have a specific identity, rather than trying to be all things to all people.

“You will damage your credibility if your posts and comments are confusing and irrelevant. Invest time in reading posts and comments from your customers, influencers and other important audiences. Thoughtfully craft a response before you reply.”

The LinkedIn ‘doing stage’. We’ll help you to:

  • Set up and manage your LinkedIn presence – your personal profile, company page and showcase page.
  • Arrange coaching for other team members. So they know how to use LinkedIn effectively to support the business objectives.
  • Create original content that you can publish to Pulse and share that will improve your personal and your brand’s credibility.
  • Make your customers and other important audiences feel valued by asking them for their opinions and listening and replying to their questions.
  • Set up and manage paid-for LinkedIn advertising campaigns.
  • Demonstrate that LinkedIn activity has contributed towards your organisation’s business goals with easy-to-understand reports that you can share with your team.

We can help you with some or all of the above. Our approach is flexible as every business is different.  We also understand the importance of integrating LinkedIn with your wider social media and marketing strategy.

We also offer LinkedIn marketing help and training for individual staff members and one-off workshops that will help you to plan your strategy.