Facebook On An iPad Screen and a cup of coffee

Do you find it a struggle to constantly come up with new content and fresh ideas for Facebook? Or not sure how to navigate your way around the latest Facebook best practices?

It’s tempting to just quickly post some content you had lying around and an image you found on a random Google search. But, actually approaching Facebook marketing with a strategy behind you will improve your chances of reaching importance audiences and having meaningful conversations with your customers.

Getting some Facebook marketing help from an external PR communications agency like Ambitious can help to give you new perspective, ideas, skills and resource to develop your Facebook strategy into something that clearly supports your business objectives.

At Ambitious we make the most complex business messages simple to understand and implement strategies that make ‘perceived-to-be-boring’ industries engaging and interesting.

Our strength as a public relations communications agency means that we are a team of experienced writers who are used to understanding what works for the media and then creating the right content for all types of media platforms. We are always thinking about what the right message is, what the tone of voice should be and importantly what a particular audience will find interesting to read.

How can we help you with Facebook marketing?

The Facebook ‘planning stage’. We’ll help you to:

  • Create a plan so that you know what to say, when to say it and who to say it to.
  • Define clear visual guidelines so all imagery used on Facebook supports the look and feel of your brand.
  • Develop a clear & consistent brand voice.

Whether you are looking to have a Facebook profile, page, group and/or advertising campaign, we’ll ensure you have a specific identity, rather than trying to be all things to all people.

“You will miss out on likes & damage your credibility if your posts are confusing and irrelevant. Invest time in reading posts and reviews from your customers, influencers and other important audiences. Thoughtfully craft a response before you reply.”

The Facebook ‘doing stage’. We’ll help you to:

  • Set up and manage your page to promote your brand, business or cause.
  • Create original content and write posts that will make your brand stand out to your customers.
  • Make your customers and other important audiences feel valued by asking them for their opinions and listening and replying to their questions and reviews.
  • Boost posts for a wider audience reach including targeting your posts to relevant audiences.
  • Set up and manage paid-for Facebook advertising campaigns including promotional offers and discounts.
  • Demonstrate that Facebook activity has contributed towards your organisation’s business goals with easy-to-understand reports that you can share with your team.

We can help you with some or all of the above. Our approach is flexible as every business is different.  We also understand the importance of integrating Facebook with your wider social media  and marketing strategy.

We also offer Facebook training for internal marketing teams and one-off workshops that will help you to plan your strategy.

Still not sure if social media is right for your business? Then read more about it in our helpful blog post – What is social media marketing?