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20 years ago, Seth Godin wrote ‘Permission Marketing’, setting out his hopes for the future of brand advertising. He believed that the digital revolution would make advertising personal and relevant and, as a result, anticipated and welcome. “But this idea that you only get shown advertising that interests you has all gone up in smoke […]


Influencer marketing: how to avoid getting caught out with ads

Influencer marketing is a multi-billion pound industry that’s revolutionised the advertising landscape, providing businesses with a powerful avenue to reach their target audience. However, the integration of ads within influencer content requires careful consideration to maintain authenticity and compliance with advertising regulations. It’s vital for not only social media influencers but also the end business […]


Top 10 tips for taking part in podcasts

The podcast industry continues to go from strength to strength and their growth shows no sign of slowing down. According to YouGov’s latest Global Media Outlook Report, podcasts are one of the biggest growth opportunities for UK media consumers in 2023. Around 13% of their 2,000 UK respondents planned to step up tuning into podcasts […]


How to handle media interviews as cybersecurity professionals

A guide for cybersecurity professionals Establishing your presence in the media takes time and effort. There are more opportunities than ever before to appear in interviews on TV, online, podcasts, social media channels and radio. The media landscape has exploded. People expect to see and hear from companies and experts now, therefore, it’s never been […]


Airbnb: a crisis PR success story

On the 3rd of May 2022 Airbnb’s founder and CEO, Brian Chesky, took to Twitter to announce the company’s Q1 results. They looked a little something like this: 102M nights booked $1.5B revenue (70% Y/Y) $(19)M net loss $229M adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) $1.2B free cash flow Strong numbers for […]