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341 search results for: brand

11

Rita Clifton talks brand strategy

Brand strategy is a term many of you reading this will have heard but what do you know about this highly specialised practice?  The legend Rita Clifton CBE has throughout a glittering career risen to the pinnacle of this practice. She recently paid a visit to Bristol, as a keynote speaker at the first post-Covid […]

12

Building a mission-focused brand

Every company has a mission statement nowadays. You can’t navigate the web without feeling bombarded by the glorified purpose of some of the leading world brands. As consumers become hyper-aware of the inner workings of businesses, simply stating a mission is no longer enough. A brand must be built around a mission, and it should […]

13

The Fundamentals of Brand Activation

When experienced marketers lend their talents to activating brands, businesses can foster positive consumer engagement and generate radical long-term success. Whether your company is new or experiencing a rebrand, brand activation can build lasting relationships that will yield positive results. What is brand activation? When you have a new company or product or service, it’s […]

19

Defining Your B2B Brand: How To Plan For Success On Social Media

B2B brands often struggle on social media, with a fine line to walk between keeping things interesting and maintaining a professional voice. Our experience of B2B marketing has shown how important it is to plan ahead, understand your audience, and be ready to set your brand apart from others. Before you start posting, make sure […]

20

Boost Your Brand’s Authenticity With A Grassroot Internet Celebrity

A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]