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The importance of trust signals for building your brand

Who do you trust? In a world of AI-generated product reviews, Photoshopped images and ‘fake news’, the answer might be: “No one.”  Trust is important in business not only to convince customers to use your company’s services but also to get your company seen in the first place.  With Google now including trustworthiness as a […]


The essentials of brand storytelling

People don’t just buy products, they buy stories. Statistics suggest that 55% of people are more likely to buy a product if they love the story behind a brand. But what makes a compelling brand story? And why do brand stories matter in the first place? What is a brand story? Your brand’s story essentially […]



Professional PR agencies blend digital with traditional PR methods to get the best outcome. However, digital PR campaigns can give brands greater reach maintain brand awareness and access to a broader audience than their more traditional counterparts. A staggering 86% of marketing professionals have increased their awareness using just one or more digital channels. This makes digital […]


Online reputation management strategy: how to protect your brand in 2023

With consumers relying on online sources to inform purchasing decisions more than ever before, your brand’s online reputation is something that simply can’t be ignored. Your brand’s online reputation can be a complex thing to manage with many different considerations including communications channels, review, branding and content creation elements that you must consider. Let’s explore […]


The importance of online brand reputation management

Whether you know it or not, your brand has an online reputation. Digital accessibility has made it easy for potential customers to find out more about a brand online. Unfortunately, a quick Google search may reveal more about your business than you’d like. And this is why your brand’s online reputation matters. What is online […]


Building your brand

Recently the AMBITIOUS team paid a visit to Watershed to attend the first post-covid Bristol Creative Industries keynote event.   The speaker was Rita Clifton, former chairman of Interbrand, columnist, commentator, and global branding expert. During her insightful session at Bristol’s Watershed, Clifton touched on many of the cornerstones of building your brand, and how they […]


Building Brands for marketing professionals

In May 2022, Lis and I travelled to Plymouth to speak at the Building Brands conference. Founded by Dave Briggs, Building Brands is a community for marketing professionals living in the South West of England, and the conference was designed to bring together in-house and agency marketing experts to learn and network.   We were delighted […]


12 ways to create a successful personal brand

Prominent figures such as Mark Zuckerberg, Elon Musk and the Kardashians are great examples of successful personal branding. They are as well known as leading brands like Apple and Coca Cola, and their followers can have high levels of adoration for them. Whether you love them or hate them, their notoriety is unquestionable. People like […]


Rita Clifton talks brand strategy

Brand strategy is a term many of you reading this will have heard but what do you know about this highly specialised practice?  The legend Rita Clifton CBE has throughout a glittering career risen to the pinnacle of this practice. She recently paid a visit to Bristol, as a keynote speaker at the first post-Covid […]