Sector Expertise
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YOUR PARTNER FOR UK MARKET ENTRY AND GLOBAL PR
We understand the challenges and opportunities that trading internationally present – from time zones and legislation to cultural and social norms, and political and economic considerations. We provide support to non-UK companies that are investing in the UK market and looking for market-entry support. Benefitting from our deep sector knowledge and proven strategic approach, we have the experience and processes to deliver results in the UK market for international clients.
We work as a central communications hub and brand custodian to manage in-country agencies, global campaign delivery, and global reporting. We are a member of the International Public Relations Network (IPRN), a global association of over PR 50 agencies in 100+ cities in over 30 countries around the world. Our international partners support us in delivering on-the-ground support led by local knowledge, language, contacts and in-market expertise.
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ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
“AMBITIOUS has transformed our social media presence with their innovative strategies and exceptional creativity. Their dedication and expertise have significantly boosted our brand engagement and online visibility. Couldn’t recommend them enough!”
“It’s been a true pleasure to work with AMBITIOUS. The team has gone out of their way to support us in PR across EMEA during a rapid period of growth. Their expertise and collaborative approach have made them a perfect fit for Pax8, and the relationship feels deeper than simply working with an agency.”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
How does your agency support international companies entering the UK market?
AMBITIOUS provides comprehensive support for international companies looking to enter the UK market by offering tailored market-entry strategies. We offer a proven strategic approach to navigate the complexities of the UK market. This includes handling local media relations, cultural adaptation, and compliance with UK legislation. We act as a central communications hub, managing in-country agencies, overseeing global campaign delivery, and ensuring effective global reporting. Our goal is to help international clients establish a strong presence in the UK and achieve successful market entry.
What are the benefits of working with your agency as part of the International Public Relations Network (IPRN)?
As a member of the International Public Relations Network (IPRN), AMBITIOUS benefits from a vast network of over 50 PR agencies across 100+ cities in more than 30 countries. This membership provides us with valuable local knowledge, language capabilities, and established contacts in various markets around the world. It enhances our ability to deliver effective global campaigns and on-the-ground support tailored to specific regional nuances. Working with IPRN allows us to offer comprehensive, integrated PR solutions that leverage local expertise and global insights for optimal results.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.