UNIVERSITY OF BRISTOL

Fast-turnaround social video campaign to engage adult learners

week turnaround for delivery of social short videos

130 +

nationalities engaged through targeted messaging

flagship courses supported through recruitment activity

100%

ready-to-go video formats enabled seamless upload

AMBITIOUS provided thoughtful guidance throughout the planning stages. The team was sensitive to the needs of the demographic we were trying to reach and the production turn-around time was excellent.

Georgia Price, Mature Student Recruitment Officer
University of Bristol

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Strategic content planning to drive return-to-study interest

INSIGHT

Ranked among the top universities in the UK and Europe, the University of Bristol offers a wide range of degrees and supports over 24,000 students from 130+ countries. The Mature Student Recruitment Team approached AMBITIOUS with a brief to create short-form social video content to promote two adult learning courses: Educating Everyone and How Does Our Society Work? The goal was to reach adult learners and community leaders in the Bristol area and the deadline was tight: less than one week.

IDEAS

To meet the brief, we:

Held a rapid planning session to lock tone, style and storyboard
Reviewed existing university assets to accelerate production
Identified content gaps and created new visuals to fill them
Produced 10-second social shorts with a consistent visual theme
Delivered final assets in upload-ready formats for the university’s social team

IMPACT

The campaign was delivered on time and on point. The social shorts helped the university engage adult learners in the local community and promote return-to-study opportunities with clarity and impact. The ready-to-go content enabled fast deployment across social channels, and the Mature Student Recruitment Team were thrilled with the results.

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