Titled ‘Mobilising A Grass Roots Approach to Marketing’, AMBITIOUS created a training session in a workshop format that focused on reaching a hyper local audience.
The workshop started with an examination of core trends in social media including a particular focus on video, social advertising and the growth in popularity of instant messaging and chatbots and also focused on the pace of innovation happening on core social channels including Facebook, Twitter, Instagram and Snapchat.
AMBITIOUS shared with the client international case studies from the non-profit and charity sector to inspire the team and provide examples of best practice. The workshop also explored content in all of its forms including memes, gifs, text, graphics, videos, audio, and animation as well as the role of user and employee generated content.
The benefits of conducting a listening exercise to find online micro influencers including both individuals and groups showcased how social media can be used for insight and top tips were provided on how to approach and build a good relationship with influencers.
The two-hour session was rounded off with a brainstorm where attendees were divided into two groups and challenged with a problem to solve.