NHS Digital UK estimates that six million people are taking more than five medications daily. To put that in to perspective it’s just over one in ten people in the UK. Shockingly, almost half of UK patients do not take their medications as prescribed.
Not only does this have a cost on our wellbeing, with many citing the complicated, difficult and stressful nature of managing prescriptions, but it is also estimated that not taking the right pills is costing the NHS up to £2.5bn each year.
AMBITIOUS was asked to help develop a communications plan that would ‘launch’ PillTime amongst consumers. Having already developed relationships with pharmacies they wanted to tell people about their product, and how during this time of uncertainty, they can provide peace of mind for those who look after friends and family members.
AMBITIOUS was challenged to generate a news story that would kickstart awareness amongst consumers and get people thinking about unpaid carers – often the people who have to take on the stress of managing prescriptions for other people.