NEIGHBOURLY

Driving national media impact through data-led storytelling, thought leadership and strategic profiling for Neighbourly

270 +

pieces of coverage secured

campaigns

surveys launched

1000s

of grassroots charities engaged

AMBITIOUS are like an extension of our team. They are very good at understanding the nuances of our business, and their support over our partnership has helped us reach our target audiences and enabled growing brand awareness.

Jane Halstead
Brand and Communications Lead, Neighbourly

GET IN TOUCH

Partnered with Neighbourly to amplify its voice across top-tier media, spotlighting its leadership and impact through surveys, reports, and cross-channel campaigns on key societal and business issues.

INSIGHT

Neighbourly is a multi-award-winning giving platform that connects businesses with local good causes to deliver tangible social impact. Operating across the UK and Ireland, Neighbourly enables companies to support communities through volunteering, surplus product redistribution, grants, and fundraising. The Neighbourly platform also equips organisations with data and tools to track and report their activities.

Neighbourly’s audiences include HR, CSR and ESG professionals, local charities and good causes, and policymakers advocating for responsible business practices. AMBITIOUS was tasked with increasing its share of voice across mainstream, trade and sustainability media, and developing long-form thought leadership content that positions the organisation at the forefront of responsible business.

IDEAS

Our strategy & our campaign idea, creative approach

Through our close partnership, AMBITIOUS has developed a deep understanding of Neighbourly’s values, mission and the key issues impacting both their business and good cause audiences. This has enabled us to shape a programme comprising:

Community Surveys and Impactful Case Studies: We regularly leverage Neighbourly’s unique access to its network of over 42,000 grassroots charities to shape newsworthy surveys. These cover urgent topics such as the cost of living crisis, volunteer shortages, and digital exclusion. Findings are packaged with case studies and leadership commentary to secure extensive, high-profile media coverage.

Thought Leadership Campaigns: AMBITIOUS partnered with Neighbourly to develop and deliver a long-form, insight-driven report titled ‘The S in ESG’, positioning Neighbourly as an ESG thought leader. We tailored the report to address pain points for distinct corporate audiences, from CEOs to DEI leads, supported by compelling case studies and trend analysis.

Campaign Activation: Our PR support extends to spotlighting landmark initiatives such as AI123, a partnership between Neighbourly and Microsoft to upskill 100,000 people in AI by mid-2025. We crafted media materials that highlighted the digital skills gap and positioned Neighbourly as a transformative force in bridging it.

Corporate & Leadership Profiling: Ongoing storytelling has promoted Neighbourly’s business growth, product innovation, and role as a pioneer in responsible business—across both mainstream and specialist media channels.

IMPACT

Our work resulted in:

Over 270 pieces of media coverage in 2024, including the Financial Times, BBC, Independent, Evening Standard, Daily Mail, and key retail, sustainability, and B2B publications, including inclusive Press Association syndication for community survey findings
Widespread sharing of The S in ESG report and social campaign assets by partners and stakeholders
Elevated awareness of Neighbourly’s work with Microsoft, including the AI123 initiative, covered as a model for futureproofing the charity sector

Neighbourly’s profile has increased across its core target audiences – corporates, policymakers, and community charities. Our campaigns consistently amplify Neighbourly’s mission, creating powerful moments of visibility around key milestones and industry issues. We not only help Neighbourly tell their story, but support them to shape national conversations on key societal and business issues.

READY TO ELEVATE YOUR BRAND?

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