Keen not to repeat past mistakes and take a strategic approach, Mowbray Woodwards appointed AMBITIOUS to undertake a review of its current marketing set up, focus, activities and budget.
AMBITIOUS began by working with the marketing executive to review current strategy and plans and spend v ROI. This was followed by a series of face-to-face interviews with partners and staff across the firm to gain an understanding of their departments, business objectives and financial targets. It was also used as an exercise in collating opinion on the current brand and its strength and weaknesses and how it was perceived internally and externally.
Following this review AMBITIOUS worked with the marketing executive to put in place a tactical, budgeted & costed plan driven by the strategic focus and business objectives of the firm and departments within it. AMBITIOUS made a number of other recommendations including appointing a senior marketing professional to the role of marketing manager to ensure the plan was rolled-out internally in line with the firms’ business objectives, on time, on budget, with measurable results.
AMBITIOUS helped develop the job description for the new marketing manager, review CVs and interview potential candidates. A capable, experienced marketing professional was appointed – the most senior marketing appointment the firm had made to date.
AMBITIOUS also recommended the firm develop a new brand, which was futureproof and reflected the proposition and values of the firm and that staff and clients could be proud of.
AMBITIOUS selected an external design partner and worked with the firms staff and partners to identify the values and proposition upon which the brand should be built. Working with the new marketing manager once in place, AMBITIOUS facilitated the process through to the final design stages and the launch of the new brand.
With the new marketing manager in place, a robust & measurable plan and a new brand and website, AMBITIOUS was retained to roll-out the social media, blog, thought leadership, press release and media relations elements of the plan. Working hand in glove with the new marketing manager and her development of the brand across the website, marketing materials and advertising campaigns. With both AMBITIOUS and the internally lead marketing activities working to the same strategy and plan.