MOWBRAY WOODWARDS
Future-fit marketing for Bath’s leading private client law firm
Sector Expertise
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6000+
increase in website visitors yr-on-yr following brand launch
70
years of heritage marked with a high-impact anniversary campaign
1
hire of most senior marketing manager in firm’s history appointed
1
strategic brand launch delivered across integrated channels
As a one-woman marketing team in a firm of solicitors, the support from AMBITIOUS has been invaluable. The team have helped shape our brand and set the foundations for future growth.
Jo Stevens
Marketing Manager, Mowbray Woodwards LLP
Strategic brand building to stand out in a crowded legal market
INSIGHT
Mowbray Woodwards LLP is a full-service private client law firm based in Bath’s Queen Square, supporting individuals through life’s key milestones. Despite its strong heritage dating back to 1946, the firm faced increasing competition from both traditional legal practices and low-cost disruptors offering basic services. Internally, marketing lacked strategic direction and measurable impact, with the Managing Partner heavily involved in day-to-day efforts. With its 70th anniversary approaching, the firm recognised the need to future-proof its marketing and sharpen its competitive edge.
IDEAS
Keen to take a strategic approach, Mowbray Woodwards appointed AMBITIOUS to conduct a full review of its marketing setup, activity and budget. The process began with a strategic audit led by AMBITIOUS and the firm’s marketing executive, analysing spend vs ROI. This was followed by in-depth interviews with partners and staff to understand departmental goals, financial targets, and perceptions of the brand.
From this, AMBITIOUS developed a tactical, costed marketing plan aligned to firm-wide and departmental objectives. Key recommendations included:
- Hiring a senior marketing professional to lead internal rollout
- Supporting recruitment through job spec development, CV review and interviews
- Rebranding the firm to reflect its values and future ambitions
AMBITIOUS selected an external design partner and worked closely with staff and partners to define the brand’s values and proposition. Once the new marketing manager was in place, AMBITIOUS facilitated the brand development process through to final design and launch.
IMPACT
With a senior marketing manager appointed, a robust plan in place, and a new brand and website launched, AMBITIOUS was retained to deliver the social media, blog, thought leadership, PR and media relations elements of the strategy. Working hand-in-hand with the internal team, all activity was aligned to a single strategic vision.
The new brand, launched in April 2016 to mark the firm’s 70th anniversary, was a bold departure from its previous identity. It reflected the modern, dynamic lifestyle of Mowbray Woodwards’ clients while staying true to its traditional roots. The ‘Life and Law since 1946’ campaign ran throughout the year, driving visibility and engagement. The result? Over 6,000 more website visitors than the previous year, and a Managing Partner now free to focus on business growth thanks to a capable, senior-level marketing lead.
Need to chat to someone? Please call our team today on 0117 905 1177
