In order to maximise press and social exposure around the dinner AMBITIOUS worked closely with event sponsors Thrings & Brunel Professions to ensure all parties were co-ordinating efforts. We also worked closely with the office of event host Jeremy Vine to ensure access to pre-event quotes and sign post key activities.
The ICAEW West of England twitter account was also used for the first time in the run up to the event to remind members of the event, engage with attendees, sponsors, press and other influencers. Press coverage was also shared and tweeted via the ICAEW twitter account to raise profile in the run up to the event.
The dinner had also been linked to the Princes’ Trust for some time, with funds raised on the night benefitting the charity. For the first time, the sponsor & ICAEW pre-event visit to the Princes Trust was used on social media to communicate the link to the dinner and encourage participation from members.
Photography was also carefully considered with a full brief to the event photographer to ensure all event sponsor required shots were catered for and that social media requirements were met. A selection of photographs were also specifically planned for the Bristol Post’s Wednesday event section the week after the dinner.
At the event AMBITIOUS invited and hosted key business press, organising interviews and other requirements, as well as live tweeting throughout the dinner.