FREEMANS EVENT PARTNERS

Positioning Freemans Event Partners as the ‘go-to’ events partner through media and social impact

76%

boost in referral traffic from social channels to the website

pieces of trade media coverage reaching 1.9 million readers.

115%

increase in social engagement across 4 x channels

20%

growth target for followers achieved across 4 x channels

Our partnership delivered exceptional visibility and positioned us as leaders in event hospitality. The results speak for themselves.

Sarah Woodhouse
CoOwner & Board Director

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Driving thought leadership and brand awareness through strategic media and social campaigns

INSIGHT

Freemans Event Partners delivers a wide range of services to the events market, from catering and concessions to logistics and tech support. The challenge was to elevate FEP’s profile within the competitive events and hospitality industries, positioning them as the preferred partner for top-tier venues and organisers. The brief focused on increasing brand presence through earned media and engaging social content, while educating audiences on the breadth of FEP’s offering. Key pillars; recruitment, sustainability, partnerships, expertise, and heritage underpinned the strategy, targeting decision-makers in stadiums, venues, and event hospitality sectors.

IDEAS

Built an annual social content calendar around hero events like the British Grand Prix, NFL at Wembley, and Twickenham’s Autumn Internationals.
Launched a LinkedIn Leaders programme to showcase senior team expertise through thought leadership posts.
Created a rolling news pipeline highlighting new business wins, appointments, and milestones for consistent media presence.
Secured editorial partnerships with trade titles and leveraged industry body newsletters to extend reach.
Strengthened employer brand through award entries and positioned key individuals as thought leaders.

IMPACT

The campaign delivered significant visibility and engagement. Media coverage across 30 trade titles reached 1.9 million readers, spotlighting major wins like Lords and Costa Coffee partnerships. Social channels saw a 115% engagement surge and a 76% increase in referral traffic, driving awareness and reinforcing FEP’s reputation as an industry leader.

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