“Ambitious are an exceptional team of PR professionals who have provided a breath of fresh air to our Business. We’re looking forward to working with them to implement strategic campaigns over the coming year.”
Alex Pearn, Creative director & Founder, Clink Clink
SUPPORTING A REBRAND IN THE EVENTS MARKET
Social Media Training, Corporate Copywriting, Media Relations, Content Marketing
About CLINK CLINK
Clink Clink is an event agency and is an expert in helping brands to engage audiences through live events. Established in 2006, Clink Clink supports the production of everything from experiential marketing campaigns to international conferences and award ceremonies.
To date, Clink Clink has delivered events across 27 countries and is now recognised as one of the top event agencies in the UK.
Clink Clink was undergoing a rebrand – developing a fresh new identity which would better represent its expertise and engage key audiences.
The challenge for AMBITIOUS was to create a piece of hero content to support the launch, a big idea around which the team could begin to amplify the new brand. What’s more we needed to make sure that each of the channels of communication – website, social media, press – were working for them.
AMBITIOUS led a ‘House in Order’ project for team Clink Clink with a piece of hero content at its core – The Clink Clink 10-point Manifesto – the shape of events to come.
The programme of activities included:
- Social media channel audit
- Production of social media guidelines with training session
- Creation of templates for use on social channels
- Case study production
- Creation of hero content to act as anchor for relaunch – ‘10 point manifesto – the shape of events to come’
- Production of news story for manifesto launch and counsel on how best to break down the content for social
- Media outreach pitching thought leadership
Armed with a full bank of assets, the team at Clink Clink were able to launch their new brand effectively through owned and earned channels. Templates for animation, testimonials, graphics, photography and audio meant that content remained dynamic and diverse allowing Clink Clink to engage and grow their audience.
The ’10 Point manifesto’ acted as an anchor for the campaign with content from the document used in different media across different channels. Clink Clink were able to ‘sweat the assets’ to give their campaign a focus and extended shelf life.
Media opportunities in events trade and business press gave third party endorsement for the business.
Optimised social media channels meant the re-brand was consistently played out across all social media channels.