The client works in wealth management which is a saturated area for the provision of advice and so we constantly need to find new angles on evergreen subjects. The client has numerous audiences to reach including employees, peers, clients and intermediaries so articles needed to resonate with most -if not all- audiences. To make this relationship work we are self-starters and we don’t rely on being spoon fed by the client. At the beginning of the relationship, we worked quickly to build internal connections in order to allow us to stay on the pulse of what’s happening within the organiation. We also keep track of what the client is involved in externally at conferences and events so that their LinkedIn reflects the dynamism and energy of their working life.