“Ambitious delivered a well-structured and thorough social media training session with our Heads of Department and Creative Directors. Lis and Evie presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”
Elizabeth Quigley, Aardman Animations
Social Media, Training
Aardman Animations is a multi-Oscar and Bafta winning animation studio based in Bristol. Founded in 1972, the talented team are responsible for children’s TV classics such as Morph and Shaun the Sheep, lovable duo Wallace & Gromit and box office feature film hits Chicken Run, Flushed Away and Early Man.
In addition to their stop-motion fame, Aardman is also responsible for producing adverts for clients including Npower and McVities along with apps, games and interactive media for platforms and characters including the BBC to Bing.
As a world-leading business, Aardman wanted to help their creative and commercial teams showcase individual and collective talents to a wider audience – encouraging team advocacy.
Already delivering engaging content across Aardman’s main social channels, the PR & marketing team recognised the opportunity that individual team contribution across social media could deliver.
AMBITIOUS was asked to develop a team training programme that helped support both the commercial and creative teams across social media channels.
AMBITIOUS created a training programme, that included an advanced audit of social channels being used by the team including Instagram, LinkedIn and Twitter.
We then hosted a workshop, onsite, that included:
- Tools and techniques for each social channel
- How employees’ personal and professional social channels can work together
- Blending personal opinion and brand advocacy
- How to tap into Aardman’s marketing and communications activities
- Best practice and case study examples
- Rule of engagement – suggested policies, dos & don’ts
The team came away from the workshop inspired and motivated, and Aardman have said that they’ve been enjoying watching their team put the tips into action.