Personal branding

12 ways to create a successful personal brand

Prominent figures such as Mark Zuckerberg, Elon Musk and the Kardashians are great examples of successful personal branding. They are as well known as leading brands like Apple and Coca Cola, and their followers can have high levels of adoration for them.

Whether you love them or hate them, their notoriety is unquestionable. People like Elon Musk and the Kardashians are successful partly because they know the value of a strong personal brand.

What is personal branding?

Personal branding involves building an identity for yourself based on key elements, such as your story, knowledge and values. Once you’ve established this identity, you can then strategically project that identity to the world.

It’s much like building a brand for a business, except you’re building a brand around a person rather than a business brand. Developing a personal brand takes dedication, know-how and lots of time and patience.

Why is personal branding important?

Strong brands can help you attract more customers and reach more clients in the future. Your personal brand helps you tell your story and builds authenticity with your target audience.

Building a personal brand is a strategic process with an array of benefits for you and your business. Why is building your personal brand important? Here are just some of the advantages you can expect:

  1. Increases your authoritativeness
  2. Allows you to control how people perceive you
  3. Creates valuable personal and professional growth
  4. Boosts your competitive advantage
  5. Can provide instant credibility and trustworthiness

How to build your own personal brand

While the advantages are clear, creating a personal brand can take a lot of time and effort. Having a distinct and well-thought-out personal branding strategy is key. Here are a few strategies that will set you apart from the competition:

1. Figure out who you are

You can’t create a personal brand without an identity. Knowing who you are, and what motivates, drives and interests you will help project your authentic self to your audience. This will help you define your brand voice, build trust and create a loyal following.

2. Create a unified theme

Personal brands are often built around a unified theme that people can instantly recognise. By defining your persona and remaining consistent with your voice and ideas, you become trustworthy and memorable.

3. Think about what you want to be known for

Some brands are built around physical appearance, while others offer a unique perspective on a topic. Building a compelling personal brand is as much about looking at the future as it is about the now.

4. Define your target audience

The biggest mistake people make when they build their personal brand is trying to generate mass appeal. Trying to appeal to the masses does nothing more than dilutes your brand. This makes it hard to know exactly who you are.

Instead, try focussing on defining a specific niche that’s well-aligned with your business. Once you define your niche, you can then appeal to a target audience. Your target audience will be closely aligned with your core values and more likely to take a specific action.

5. Become a thought leader

As a business owner, you’ll have professional insights and knowledge that you can leverage to grow your brand authority. By becoming a thought leader, you can lead by opinion and become a go to sources of guidance and inspiration

Learn as much as you can about your niche and expand on your knowledge by engaging with and learning from other experts. Offer online courses and leverage social media to share your knowledge with the world.

6. Share your story

People don’t want to connect with companies, they want to connect with people. Sharing your personal story and your professional success is a great way to bring attention to what makes you unique.

The more authentic you are, the more likely you are to build relationships that will stay loyal to your brand. If you don’t want to mix your personal and professional life, then talk about your business journey instead.

7. Give back

Corporate responsibility and empathy is now more in demand than ever before. Gen Z and millennial consumers are particularly concerned with brands that are mission focussed. This is why it’s important to cultivate an ethical and trustworthy image that sets you and your business apart.

8. Build an engaging website

An important aspect of building a strong brand is occupying space with your own personal website. Creating a branded website under your very own domain name gives people an opportunity to get to know you. If you don’t have your own site yet, there are a variety of free site builders that you can use.

9. Optimising your social accounts

Social platforms offer a huge opportunity to develop and grow your personal brand. If you find the prospect of juggling multiple social media platforms daunting, why not focus instead on one channel. This could be your LinkedIn profile or Instagram account. Build your social media profiles, and then create content that will resonate with your audience.

10. Public speaking

Speaking engagements are fantastic opportunities to amplify your personal brand and demonstrate your expertise. There are many opportunities to speak publicly. You can get started with online course, a TEDx talk, contact local business schools, or search Google for local events.

11. Create engaging content

Creating and promoting content online is a great way to build and maintain your brand. Not only will your content communicate exactly who you are, but it will also help build trust in your business.

There are many different ways to build a personal brand through content marketing. You may choose to write articles or guest posts, contribute to online publications or start your own blog.

12. Leverage public relations

If you want to build a personal brand to complement your business, PR is a powerful tool. Professional PR agencies work with people and businesses to promote and protect their public image both offline and online.

PR and personal branding go hand in hand. A PR company can utilise all the tools and knowledge at their disposal to promote and protect a public image. They can also help with crisis management and content creation.

Personal brand examples

A lot of business owners disregard personal branding as nothing more than a vanity metrics strategy favoured by Instagram influencers. However, these business owners are missing out on a valuable opportunity to grow their reputations and increase their bottom line. Here are some examples of strong personal brands:

Personal brands like these don’t just happen overnight. If you want to amplify your business with a powerful personal brand, contact us today to get started with a free 30-minute consultation [email protected].

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