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Creating effective key messages for your business’s PR and marketing

In the dynamic world of business communications, crafting impactful and compelling key messages is essential to convey your brand’s essence and value proposition. Whether for public relations or marketing efforts, well-defined key messages serve as the foundation for coherent and persuasive communication. They can support your brand’s identity, amplify your product or service’s key benefits […]


Festive thanks from AMBITIOUS

December is a wonderful time reflect on the moments and people who have made our working year special. We’ve been fortunate to work with exceptional clients, colleagues, associates, journalists, and suppliers who have contributed to our success. In the spirit of the holiday season, the AMBITIOUS team have been expressing their gratitude for those who […]


2024 digital PR trends

As we near the end of 2023, businesses are starting to look ahead at the predicted public relations trends for 2024. Digital PR has overtaken traditional PR as businesses seek to reach their target audience, drive web traffic and focus on search engine optimization. In 2024, the key digital PR examples and trends we’ll see […]


Corporate gifting in the festive season 

The festive season is a time for giving thanks, showing appreciation, and spreading good cheer. For businesses, it’s also an opportunity to build and strengthen relationships with customers, partners, employees and other stakeholders.  It can be easy to default to sending your valued clients, suppliers and vendors generic gift cards, hampers or cases of wine. […]


Enhancing customer experience through supply chain visibility and communications

In the dynamic landscape of modern business models, supply chain visibility is a pivotal factor in elevating customer experience (CX). This is traditionally an area that’s very much the territory of company logistics or operations departments. However, now that many businesses are giving consumers direct visibility of order times and stock levels through mobile apps, […]


Fifteen PR ideas for construction companies

Public Relations (PR) strategies are essential for construction companies operating in the B2B space. Implementing effective construction PR initiatives can not only enhance brand visibility but also foster credibility, trust and business growth. The construction industry, historically, hasn’t always been great at securing positive PR coverage, but there are hidden gems of newsworthy stories among […]


What is ESG Marketing? Buzzword, or beneficial?

The terminology relating to responsible business practices is constantly evolving in part due to politically-charged debates originating in the US, with the 3-letter acronym ESG often in the firing line. In this blog, we look at whether the phrase can and should be applied to the world of marketing… Mentions of ‘ESG marketing’ in the […]


PR Briefing 101

When looking to get public relations support, ensuring you’re getting the most out of your agency is essential. This starts right at the very beginning: the PR briefing. Regardless of what you want to achieve, whether it’s media coverage, upscaled marketing activity or increased business leads, how you brief a PR agency is the first, […]


6 steps to strengthening your tech PR strategy

In the ever-evolving landscape of technology, where innovation happens rapidly, an effective public relations strategy can make all the difference between your tech company being a well-kept secret and a renowned industry leader. As an agency who have experience with a wealth of tech clients, we’ve pulled together the key learnings to take forward in […]