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How consulting firms can harness PR for success

As a consultancy, being able to showcase your skills, knowledge, capabilities and services is your bread and butter. However, in a noisy and competitive environment, it can be difficult for consulting firms to get noticed. This is where strategic public relations can help. Considered and careful PR planning can help you raise brand awareness, enhance […]


Sharing is caring… why share of voice matters

A share of voice analysis is one of the most helpful and insightful tools in a PR’s arsenal. Ever since we’ve been able to pull media mentions, we’ve been comparing groups of competitors. It helps us set KPIs, benchmark against and gain insight into what topics are cutting through in the media – it’s not an ego measurement. […]


Harnessing the power of social media for healthcare

Social media has transformed the way businesses engage with their audiences, and the healthcare industry is no exception. Healthcare organisations in the B2B and B2C sectors have already realised the importance of healthcare PR and are now ramping up their social media presence as a powerful tool in patient care. In terms of meeting patients where […]


The importance of law PR

Law public relations (PR) plays a critical role in the success of law firms operating in the B2B space. Law firms can struggle to stand out in a regulated industry, where the assumption from potential clients is that all law firms are qualified and it therefore makes little difference when picking the right law firm. […]


Property PR: thinking beyond the media

It often feels like the UK media has got it in for property and real estate businesses. Whether your market sector is construction, the real estate sector, the built environment or fund management, negative press coverage tends to outweigh the positive. However exciting and innovative your project is, it’s hard to escape comments on planning […]