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How to use inbound marketing for healthcare

Inbound marketing for healthcare Make inbound marketing part of your strategy to help your healthcare business grow. Inbound marketing strategies are an extremely effective method of customer acquisition and retention, particularly in the healthcare industry. Customers – patients, carers and families – will research healthcare providers for advice and guidance, such as a symptom or […]


Using social media for business

It has been a little over a decade since its inception, but using social media for business has had a massive impact on how businesses market their services and products. Social media platforms are now integrated into virtually every facet of our daily lives for most people, with users spending an average of two hours […]


Why combine PR strategy with SEO?

Why combine PR strategy with SEO? When you think of PR strategy, the first thing that comes to mind wouldn’t be search engine optimisation. But, from an SEO and PR perspective, understanding SEO and how it can be folded into public relations can be the key to mutual success for both. But how? More often […]


The importance of social media training for B2B teams

The way we work and conduct business has changed. No longer can we grow our professional networks by attending a few monthly networking events or inviting potential prospects for a face to face catch-up over a cuppa. Companies are investing in their teams with robust social media training programmes. This ensures employees understand the opportunity […]


How to successfully manage press release distribution

Oh how the world of PR has changed!  When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hardback envelopes and a trip to the post office. The process of getting press releases out to the media was a lengthy cycle of phone calls, […]


How to master construction and property development marketing

If you work in the construction and property industry, the chances are that over the past few years, you’ve seen your competitors up their construction marketing game. While word-of-mouth referrals are still a reliable way to drum up potential leads, increasing numbers of property businesses are building an online presence to expand their reach using […]


How technology public relations firms pitch public relations

Strong media relations is something that sits at the heart of any PR campaign. In the world of tech where knowledge, nuance and specific sector knowledge sets can be so varying, not to mention a highly competitive landscape, having strong media relations will pay dividends in your quest for coverage and profile. PR strategies are […]