Hooray! You have made it past the 1000th day of January, and to celebrate we thought we’d share the team’s favourite marketing campaigns from the month…
LIAM & SARAH
So good it was mentioned twice by the team.
This month, Netflix and Ricky Gervais donated 25 benches to different parts of the country. The latest and last season of Gervais’ show, After Life, was released on the streaming platform this month (if you haven’t watched it, HIGHLY recommend that you do.)
The series focuses on the impact of grief and features a number of emotional scenes filmed on a bench. The benches, which have been donated in partnership with suicide prevention charity, CALM (Campaign Against Living Miserably) have been placed in locations across the UK where people can take the time to reflect and for communities to visit – including one in Bristol’s Ashton Court.
A simple idea, perfectly executed, and for a great cause.
Here’s a map of where the benches are, so you can visit and take a selfie 👍 pic.twitter.com/MeiXvXnV0C
— Ricky Gervais (@rickygervais) January 17, 2022
A standout brand for me this January was Prada. Now I’m not someone who often follows high fashion since, for obvious reasons, it isn’t meant to appeal to me; yet, I am obsessed with their recent fall 2022 men’s collection. Among the usual runway models were actors such as Jeff Goldblum, Thomas Brodie-Sangster, Asa Butterfield, and Louis Partridge.
— PRADA (@Prada) January 23, 2022
Obviously, Prada isn’t the first fashion brand to include celebrities in their campaigns, but to have them actually walk the runway instead of just being photographed in the front row is a new move. The choice of stars is interesting to me too, they are all loved by Gen Z, so Gen Z did what Gen Z does best when they saw that their favourite A-listers were walking for Prada and reposted it all over social media.
For me, it’s Oatly’s Norm & Al show. It combines excellent creative content with mass outdoor advertising. I don’t know if it’s just me, but I’ve been seeing Norm and Al everywhere. These two Oatly carton-shaped puppet characters are the stars of their own online TV show, hosted on the Oatly website. It’s slick, entertaining and It ticks all the boxes – widespread brand awareness, product marketing, and traffic to their site.
Wait, so even oat drink cartons are trying to navigate the switch to plant-based eating? Don’t overthink it. Just enjoy this episode of ‘THE NEW NORM&AL SHOW’ and maybe stream the full series at https://t.co/ZVyktamvIq. pic.twitter.com/OLWEr6t5sk
— Oatly (@oatly) January 20, 2022
My fave marketing campaign this month has been penguin awareness day, it’s brilliant. Innocent Smoothies do this every year and I think it is a genius way of utilizing a hashtag or an awareness day that has seemingly nothing to do with your product or brand. Although they are making funny content they actually do support animal welfare charities and are spreading the real message of penguin awareness day. It has garnered a lot of engagement!
It’s Penguin Awareness Day. Some things are penguins. Some things are not penguins. This handy guide should help you spot the subtle differences and increase your levels of penguin awareness. #PenguinAwarenessDay pic.twitter.com/XHPWFJL44X
— innocent drinks (@innocent) January 20, 2021
My favourite January marketing campaign is the GUCCI x North Face collab with TikTok star Francis Bourgeois, who went viral for his wholesome excitement for trains. It seems an odd choice for the high fashion brands to choo-choose this TikTok star (sorry), but that’s why it gained so much attention. I honestly hadn’t heard of the brands working together until I saw Francis involved with the campaign. Influencers are becoming so important for mainstream advertising to get their product/brand talked about, and this campaign proves that.
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January has shown us a wide range of fresh marketing campaigns as we move firmly away from Christmas ads. They have inspired the team to think about simple but effective campaigns, the importance of celebrities and influencers, and to definitely utilize trends and hashtags to your brand’s advantage. We have great social media, content creation, digital marketing services, drop us a line at email@example.com to see what we can do for you!