If your customers carry out a search, the hierarchy of results they see is determined by a number of important factors. One of the most significant factors is the quality of your backlinks.
By building quality links, search engines are likely to conclude that your website has valuable content. In fact, links are one of the top three SEO metrics considered by Google’s search algorithm.
What is a backlink and why are they important?
A backlink is a link from one website to another. They’re sometimes referred to as inbound links or incoming links.
As a business site owner, backlinks are a vote of confidence in the quality and relevance of your website. The more links you have from authoritative websites, the higher the domain authority your website will have.
This will result in search engines like Google and Yahoo bumping your website up on listing pages. By ranking higher in the SERPs, you’ll start to gain more website traffic.
This is why building great links should be an essential part of your SEO strategy.
What is the best link-building strategy?
With so many websites competing for first page search engine rankings, backlinks are crucial for determining the value of your content. Link building and content go hand in hand, but some people don’t know how to leverage both. We’ll help you find the most effective way to generate links for your own website.
Here are some effective link-building campaigns to help you gain backlinks:
If you’ve already researched how to get backlinks to your website, you may already know about guest posting. Writing a guest blog post is one of the most valuable strategies to earn high-quality backlinks. Here’s how to do it:
- Find a niche site that matches your own
- Pitch an idea, such as a ‘how to’ blog
- Write a quality blog post on that particular topic
In exchange for publishing guest blogs, you’ll earn backlinks that will allow you to rank high in results. If you’re questioning the viability of guest blogs, remember that even Google accepts guest posts on its Google Analytics blog.
Broken link building
The broken link method is another effective way to get links pointing back to your page. It involves recommending your content as a way to close links that are broken on other sites. For this method to be successful, you need to employ this strategy:
- Search other websites in your niche to identify broken links
- Create some relevant content as a replacement
- Ask site owners to replace their dead pages with your own
Google favours websites that use contextual links in their content, these are links are backlinks, internal links and external links. A quality backlink is hard to come by, which is why this method works so well.
By reaching out to fix broken links, you’re effectively solving a problem that they may not even know they had.
Reclaim unlinked mentions
Unlinked mention reclamation is one of the most effective link-building strategies. It involves finding unlinked mentions of your brand online. Then you can request that they be turned into valuable links to your site.
Here are a few methods for reclaiming mentions online:
- Perform a simple Google search of your brand
- Create Google alerts for terms relating to your brand
- Use a social listening tool to track brand mentions
This method is valuable because it provides ample link prospects with very little effort on your part. You can target anywhere your brand, services or products are mentioned, and simply request that a link is included.
Earning links from authoritative news sites
Digital publishing has changed massively over recent months. In a 2019 announcement, Google announced that its News tool would receive an increased presence in search results.
Google News pulls in news stories from all over the world and displays the results according to relevant search queries. Their top stories section is a quick entry point to competitive search results. It also takes up very valuable real estate at the top of the SERP.
Google News content is determined algorithmically by the following factors:
This provides website owners with an amazing opportunity to leverage PR and Google News to get backlinks. By getting your content featured on Google News, you’ll increase your domain authority and gain organic traffic.
A resource page provides valuable information on a specific topic. Resources pages contain a list of curated links that link to content, products or services on other web pages.
Earning backlinks using this method is relatively easy. Especially if you have a resource, such as a product or service, that’s a good fit. When you find resource pages that relate to your business, it’s a great opportunity to earn quality backlinks.
Link gap analysis
Performing a gap analysis is a great way to improve your search rank and visibility. Essentially, this method allows you to analyse all the backlinks your competitors are using to identify gaps in your own.
To build backlinks using this method, you can use tools to perform an analysis. Here are some top tools for gap analysis:
These tools are fairly user-friendly. All you have to do is type in your competitor’s website URL or domain. The analysis tool will then help you find websites linking to your competitors, but not you.
Publishing great content
Earning backlinks to your business site is heavily dependent on the quality (or link-worthiness) of your content. Content that is useful and engaging will make your site more likely to gain relevant links.
Here are some of the most popular link worthy content types.
- White papers
- New industry data and research
- Long form content
- ‘Why’ and ‘what’ posts