Houndworthy’s ambitious launch campaign

Bristol based PR consultancy Ambitious has been appointed by lifestyle brand HOUNDWORTHY to launch their online retail business and support its expansion in the UK and beyond. Update via the news page from Bristol Media

HOUNDWORTHY was founded last year by creative entrepreneurial duo Morgan Cummins, a copywriter, and his business partner Jo Holdaway, an illustrator, after being inspired by adventures with their own dogs.

The ultimate celebration of worthwhile things for dog lovers, the HOUNDWORTHY brand was fashioned to be unlike any other retailer in the dog goods sector. It offers a curated collection of more than 150 carefully sourced and design-led products and is attracting the attention of dog lovers and other upmarket partnerships far and wide.

Ambitious has already been raising the profile of the brand to a UK and increasingly international audience through engaging bloggers, social media platforms and design-led magazine titles such Elle Decoration. Exclusive events such as the Best of Britannia Exhibition in Clerkenwell and popular Spirit of Christmas Fair at Olympia have also been a key part of the marketing communications activity since launch.

Emotive imagery and creative content of shared experiences, feelings and ideas of how life with dogs is rewarding plays a big part in telling the Houndworthy story. Social media efforts using Instagram, Facebook, Pinterest and Twitter platforms help the brand create an ever-growing fan base and initiate conversations about HOUNDWORTHY’s products and escapades.

Co-founder Morgan Cummins, said: ”Deciding to launch a global-minded brand from the South West of England was always going to present various challenges in terms of communications. Working with Ambitious is an exciting and educational experience, utilising their know-how and vision for getting our launch noticed by both domestic and international audiences. They helped us identify media opportunities and potential business partnership avenues that we would’ve missed without having them on board. Ambitious helped us achieve what we set out to do for introducing our business to the world.”

Lis director, added: “HOUNDWORTHY is business with international ambition and we’re proud to be part of its growing success. Thoughtful, timely content is central to spreading the HOUNDWORTHY buzz and we’re delighted to see a sales increasing significantly month on month.”

HOUNDWORTHY can be found at http://www.houndworthy.com @houndworthy or http://instagram.com/houndworthy