AMBITIOUS at #FoSB

DID YOU CATCH US AT THE FESTIVAL?

We’re AMBITIOUS, the strategic communications partner for organisations seeking to influence industry conversation and create impact that goes beyond profit.

We loved being back for another year at the Festival of Sustainable Business, here’s some of what we got up to!

THE WORKSHOP

Greenwashing: What Businesses Need to Know, co-delivered by AMBITIOUS and Burges Salmon, explored the growing regulatory and reputational risks businesses face when sustainability claims don’t stack up. We unpacked common pitfalls, recent enforcement trends, and the legislative picture.

THE PANEL

Engaging Across the Divide to Drive Impact explored the tensions and polarities in climate action, offering strategies for listening, bridging divides, and fostering collaboration. Attendees gained tools to engage more effectively across sectors, ideologies, and stakeholder groups.

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GREENWASHING: WHAT DO BUSINESSES NEED TO KNOW?

There are considerable and growing legal risks associated with greenwashing, and the reputational risks have already played out for many companies.

Greenhushing is the flipside of this, where businesses keep quiet on their sustainability activity due to a fear of backlash.

However, frameworks like the Green Claims Code can be viewed not as a trap, but as a route to gaining competitive advantage.

Fill in the form below to receive our tips for authentic, and greenwash-free, communications, based on our workshop with Burges Salmon.

THOUGHTFUL LEADERSHIP

Authority and credibility have never been so important in communications. Whether you are talking to your own people, to your customers, or the public at large. They are drivers of trust – on and offline. 

We’ve spoken to top business experts and entrepreneurs about what Thoughtful Leadership means to them, to dig a little deeper into the obstacles, opportunities, and threats being faced by these inspirational leaders – from building purpose and your North Star to ESG and culture.

Guests on the Thoughtful Leadership podcast include Steve Hewitt, ex-CEO of Gymshark who uncovers how to build unstoppable brands, and Zara Nanu MBE, who shares the story of her mission to bridge the gender pay gap.

Activism to Analytics: Zara Nanu’s Mission to Bridge the Gender Pay Gap

Diversity of Thought: Championing Business Equality & Purpose with Ian Workman

Culture as a Superpower: Building Unstoppable Brands with Steve Hewitt

Championing Diversity: Law, Leadership & Entrepreneurship with Marti Burgess

Shaping Resilient Cultures: Leadership Lessons from Naz Sarkar

Workplace Evolution: Helen Hodgkinson on the New Era of HR

OUR ESG AND SUSTAINABILITY SERVICES

Our approach is flexible, meaning we meet businesses where they are. From climate-tech scale-ups to corporates prioritising responsible business, we bring strategic insight, fresh ideas and a focus on impact to every ESG communications challenge.

Leveraging our sector-specific knowledge across property and the built environment, tech, professional services, and more, we help businesses to identify which part of their sustainability story will speak to key audiences, whether they’re investors, local stakeholders, or customers.

And we know that communicating around sustainability and ESG touches on all elements of your business, so our approach makes use of the full range of PR, content and communications tools to share your ESG message with your audiences.

Find out how we can help