Paid media that you pay to place includes sponsored content, display advertising and social media advertising such promoted tweets, boosted video posts and sponsored Inmail.
A great tool for reaching audiences who may not find you though other channels, investing in paid media services can help to build brand awareness and engagement, increase traffic and clicks, drive more leads and conversions and importantly track and measure results through data.
As a PR agency we are champions of earned media as communications channel – the channel and tactic that works to secure free editorial coverage, articles and media placements, But we also recognise that sometimes organic SEO just isn’t enough …
We believe that paid media works best as part of an integrated campaign strategy. We adopt the PESO model to our channel planning, which covers paid, earned, shared and owned media channels, and our team works hard to create valuable content that works cross channel, giving your business something meaningful to promote and ensuring your paid budget works hard for you.
Need help with your paid media?
We can help your business with our paid media services, including:
- Social media – from Instagram video ads and sponsored posts on LinkedIn to promoted tweets and Facebook ads, we can create the content, manage the platform and advertising budget and analyse the results
- PPC ads – optimising your business though paid search, keyword research, competitor analysis and campaign strategy. Google’s extensive support is always available online and we can help you put in place the right level of paid media management and support for your business
“Energetic, engaged and delivering to our brief and some. Thanks.”
“Ambitious PR is one of the best PR agencies I have ever worked with. They think beyond traditional PR and have helped us establish strategic partnerships with trade and educational bodies. They have integrated our PR and social media strategies which has been hugely beneficial to our brand. They focus on results and have been a great asset to our team.”
“Responsive and creative with relevant content. Understood our business and services from the outset.”