An integrated marketing campaign approach – bringing together consistent messages and coordinating activity across different, multiple channels at the same time so that your activity is aligned – is something that we champion at AMBITIOUS and we know through experience that it can deliver better results and be more cost effective for clients.
When we plan an integrated marketing campaign for clients, we consider all media platforms, along with all types of marketing and PR tactics that are relevant to your sector and the audiences that you want to engage. We then combine them into an integrated marketing campaign tailored specifically for your business.
We adopt the PESO methodology in our campaign planning as it incorporates the four key pillars of media that work across PR and marketing: paid, earned, shared and owned content. Not only does this framework serve as a helpful planning tool, it also reveals new opportunities that arise from the areas that overlap and integrate with each other.
We build integrated marketing campaigns through these four PESO pillars:
- Paid – taking in social media ads, advertorials, Google Adwords, retargeting strategies and native ads.
- Earned – all the coverage that you don’t pay for, but that you work hard to get, including online reviews, blogger and influencer relations, media mentions in newspapers, magazines and websites, link building and broadcast interviews.
- Shared – often referred to as social media – but partnerships, charity links and influencer engagement also play a vital part in spreading shares in a meaningful way.
- Owned – includes your company website, blogs, newsletters, reports and white papers and audio and video content.
Our experienced team has a wide-ranging skillset across the many disciplines needed to deliver effective integrated marketing campaign development including content strategy, PR, social media, content creation and digital PR and marketing.
Integrated marketing campaign experience?
Talk to us today to find out how we can create a tailored campaign for your business or read about it in action in this case study about Origin Workspace for their new workspace and business community in Bristol and this case study about ASDAN.
“Energetic, engaged and delivering to our brief and some. Thanks.”
“Ambitious PR is one of the best PR agencies I have ever worked with. They think beyond traditional PR and have helped us establish strategic partnerships with trade and educational bodies. They have integrated our PR and social media strategies which has been hugely beneficial to our brand. They focus on results and have been a great asset to our team.”
“Responsive and creative with relevant content. Understood our business and services from the outset.”