The role of content marketing is all about attracting people with the right content without selling or overly promoting your business, products or services. It’s an important part of the marketing mix with content marketing being the activity responsible for creating, publishing, distributing content for an online audience.
At AMBITIOUS, creating quality content is at the heart of what we do. Our team of content creators are specialists at developing engaging, relevant and informative content that audiences find valuable. Our approach is highly targeted and we work hard to make sure your content impacts how target audiences read, react and respond.
We work predominantly with B2B clients, B2B brands and entrepreneurs to deliver creative content that gets people talking and taking action and integrate content marketing activities into SEO support.
Our content marketing services include:
- Content strategy – running a content and assets audit, understanding your target audience’s needs and reviewing how well you are serving these, identifying any content gaps and creating a content plan
- Ideas development – developing strong content ideas that will help your audience in some way by adding to their knowledge or touching on their emotions to then naturally boost your authority
- Copywriting – from 140 characters to 2,000, we carefully craft the right words to deliver clear, relevant, compelling copy that will engage target audiences. This includes blogs, which are one of the most popular types of content marketing
- Content creation – our skilled photographers, illustrators and graphic designers bring ideas to life and create a library of visual assets you can use across your owned channels
Find out more about how we use content marketing to support our own social media channels via our LinkedIn company page or how we used content marketing to support one of the region’s leading law firms, Barcan+Kirby …
“Energetic, engaged and delivering to our brief and some. Thanks.”
“Ambitious PR is one of the best PR agencies I have ever worked with. They think beyond traditional PR and have helped us establish strategic partnerships with trade and educational bodies. They have integrated our PR and social media strategies which has been hugely beneficial to our brand. They focus on results and have been a great asset to our team.”
“Responsive and creative with relevant content. Understood our business and services from the outset.”