Pivot your plans
We can help you change your messaging, PR tactics and the way you talk to customers right now – rapid response communications – to support business continuity in this fast-changing landscape.
The world has changed overnight. Marketing and communications teams are facing unprecedented challenges during COVID-19, which means prioritising COVID-19 communications, plans, switching platforms, creating new messaging and more.
Work with us to navigate the ‘now’ and prepare for the ‘next’. What was the right plan ‘then’, is not the right plan ‘now’. We are here for you every step of the way. Here’s how we can help:
HOW WE CAN HELP YOU WITH COVID-19 COMMUNICATIONS?
Pivot Your Plans
Campaign on hold? Still running a pre COVID-19 communications plan? Stuck. Not sure what to do next? We’ll review what you are doing and prepare a new course of action. We will do this quickly. We will tap into public sentiment, market knowledge, desk research. Activity could include:
- Messaging realignment
- Rethinking tactics
- Changing the communications channels used – from physical to digital activities
Get Your House in Order
All those communications actions you’ve been meaning to do for ages. This is the right time to do them. We can work with you to deliver:
Keyword/SEO audit: What words are performing, and which aren’t? Is your current content and website optimised? What about Tier 2 and Tier 3 content?
Social Channel Audit: How are your social channels performing? Is your reach and engagement doing anything for you? Do your social channels truly reflect your brand? Could a set of assets and guidelines help?
Team training: Skill up your team with social media training, how to work with journalists, media training, how to run an integrated campaign.
Critical Communications
You’ve made critical decisions and now you need to communicate them. We can help you get the tone of messaging right for each stakeholder and create the needed assets for each communication channel. Expertise includes:
- Sentiment monitoring
- Senior strategic counsel
- CEO communications
- B2B communications (including supply chain management)
- Customer communications
- Crisis preparedness and scenario planning
- Media relations management
- Media training
- 24/7 On-call service
Business Recovery
Get your strategy and planning done now. Have a plan ready to switch on ‘on the other side’. Start with our workshop where we work through:
- Deep human insights emerging from COVID-19 crisis
- Revised business objectives
- Communication goals
- Audiences
- Channels
- Barriers & challenges
- Sector & competitor insights
- Proposition
- Messages & narrative
- Tone
No business is immune to Covid-19, so we all need to take action, we’ll help you to develop a winning strategy and tactical action plan for your business, brand or organisation.
Need to refresh or reframe what you’re doing right now? If you want to talk about any of the challenges that your brand or business is going through, please don’t hesitate to get in touch – contact [email protected] or call 0117 905 1177. We’re here to help.
Further help and guidance for businesses during the coronavirus outbreak can be found on the government website.
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