CONTENT MARKETING & INBOUND PR
Essentially, people make decisions based on the content they find when they need it most – researching online advice, checking reviews and comparing products and services. It’s also the case that people like to be engaged and interested in what they find. After all, they’ve made the effort to search for content that’s right for them.
Successful PR activity has always been about creating and promoting compelling content to engage audiences. And, it’s very much our view that content is something that PR professionals do better than other discipline in the creative sector because we’re driven by good storytelling. Search engines favour original, high quality material so the role of PR professionals in this process has never been more important. Inbound marketing and PR – known as inbound PR – is where content is king and is now an essential part of successful marketing communications activity.
Content marketing is essentially about attracting people with the right content: creating helpful, relevant and informative material that your audiences find valuable. It’s this highly targeted approach to communications that affects how audiences read, think and importantly, react and respond.
At AMBITIOUS creating quality content is at the heart of what we do. We deliver cross channel support; making sure clients get the most from the content we produce for them online, offline and everywhere in between.
From powerful words or inspiring visuals, our Content Marketing services include both editorial and creative support:
Editorial: we have extensive experience in writing business blogs, articles, opinion pieces, thought leadership, case studies, white papers, industry reports and business guides that deliver across online and offline channels
Creative: visually engaging content makes a great idea work even harder. We bring our ideas to life visually and can deliver creative ideas, graphics, videos and compelling imagery
Looking for help with your inbound PR, producing quality content? Here’s what we’ve been up to recently with our client success stories.
Sectors who benefit from our expertise & experience
BRISTOL PR SERVICES
As a Bristol PR agency we think Bristol is a brilliant place to scale a business and we relish the opportunity to partner with innovative, inspirational businesses based in the region – helping to make a difference to their businesses.
We offer a wide range of services and packages to help businesses grow, so if you’re a business or organisation looking for a Bristol PR agency then we’d love to talk.
B2B PR SERVICES
We enjoy helping businesses with big ambitions and work across a number of high growth sectors from tech and engineering to retail and finance.
If you’re looking to raise your profile and reach more customers, engage potential partners, suppliers, employees or investors, find out more about our B2B PR services.
We are experienced in working in highly-regulated industries, in particular financial services. From trade associations and venture capital firms to banking and asset lenders, we have an impressive track record of delivering successful strategies and practical PR services.