As part of the content marketing framework that supports your marketing activity, white papers can be an extremely powerful way to inform and engage target audiences. Essentially white paper content is a written report that examines a specific subject or issue in depth, presents useful research and positions businesses, brands and individuals as thought leaders and problem solvers.

Corporate businesses, organisations and B2B brands can gain a number of benefits from publishing their own authoritative white paper content which can be repurposed across a number of channels including:

• A website download – downloads of white paper content from your website or another online channel are typically offered in exchange for an email address, enabling your business to capture more sales leads
• Shared on social media channels through posts and boosted content
• Used as content for shaping interesting topics for speaker opportunities such as webinars or events
• A white paper shows you to be knowledgeable, authoritative and serious about your subject matter
• It provides a strong hook for securing earned media coverage and backlinks
• White papers can provide a powerful platform to launch a wider marketing communications campaign

Can we help you with white paper content?

AMBITIOUS has a wealth of experience in researching, developing, writing and promoting white papers and a proven track record of helping clients achieve a growth in leads and successful media coverage from white paper launches.

Find out how we worked with law firm Barcan+Kirby to create the Citizen 2025 white paper as part of a wider integrated marketing campaign.