As part of the content marketing framework that supports your marketing activity, white papers can be an extremely powerful way to inform and engage target audiences. Essentially white paper content is a written report that examines a specific subject or issue in depth, presents useful research and positions businesses, brands and individuals as thought leaders and problem solvers.
Corporate businesses, organisations and B2B brands can gain a number of benefits from publishing their own authoritative white paper content which can be repurposed across a number of channels including:
- A website download – downloads of white paper content from your website or another online channel are typically offered in exchange for an email address, enabling your business to capture more sales leads
- Shared on social media channels through posts and boosted content
- Used as content for shaping interesting topics for speaker opportunities such as webinars or events
- A white paper shows you to be knowledgeable, authoritative and serious about your subject matter
- It provides a strong hook for securing earned media coverage and backlinks
- White papers can provide a powerful platform to launch a wider marketing communications campaign
Can we help you with white paper content?
AMBITIOUS has a wealth of experience in researching, developing, writing and promoting white papers and a proven track record of helping clients achieve a growth in leads and successful media coverage from white paper launches.
Find out how we worked with law firm Barcan+Kirby to create the Citizen 2025 white paper as part of a wider integrated marketing campaign.
Looking for help with white paper research, writing and publishing? Contact our expert team for a FREE 30 minute consultation.
We deliver award winning campaigns for our clients. Crowned Best PR Agency at The Drum’s RAR Awards 2018, 2019 and 2020, the national award based on client ratings, it’s fair to say that we deliver results against our PR plans and client campaigns.
Our focus is corporate and business-to-business communications. It’s our strength: it’s what we do best. If you think our PR agency can help your business or brand grow, then please get in touch by phone 0117 905 1177 or email hello@ambitiouspr.co.uk