Owned media includes any content that you have created and have complete control over, including your website, blog, videos, podcasts, white papers, case studies and company newsletter.
These are the foundations of a strong marketing plan, and they require creativity, insight and an investment of time to be executed well.
AMBITIOUS helps you develop strong content ideas that are designed to lead to wider promotional opportunities. Good content will share well on social media, be newsworthy and relevant in order to gain media coverage and give you something worth paying to promote.
Our experienced content marketing team starts by creating a content calendar that is tailored to your business. We then develop a steady flow of owned media that your target audiences find useful and compelling all year around.
We can help you to create:
- Reusable content that can be used again and again at different points throughout the year and always looks fresh and interesting
- Evergreen content, such as roundups and top tips, that can be used at any time and doesn’t have an end date
- Hero content which works hard to grab attention with large audiences and make a real splash. This includes significant campaigns, in-depth white papers, ebooks and downloadable guides that give your brand credibility, increases exposure to as many people as possible and even leads to media coverage.
Want to read more about our experience of developing owned media for clients? Read about the content-led strategy we created for the launch of Origin Workspace.
“It has been a pleasure to work with the AMBITIOUS team. Thank you for all your assistance in our decommissioning and digital transformation project.”
“Ambitious provided thoughtful guidance throughout the planning stages and it was incredibly helpful to have a face-to-face discussion about plans for content. The team was sensitive to the needs of the demographic we were trying to reach and the production turn-around time was excellent given the short window of time we had available.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”