Over 10 million people in the UK now listen to a podcast every week, averaging 18% of the adult population, and this figure is growing every year. But is B2B podcast creation something that could be part of your PR activity?
Many entrepreneurs, thought leaders and businesses have recognised that podcasts can provide a unique platform to engage with their target audience. At AMBITIOUS, we can help you create audio content that has a personality, enables you to build authority within your industry and develop a community of invested listeners.
Our team includes highly skilled broadcast journalists and audio editors who understand what makes engaging audio content.
We can help your business by:
- Developing content ideas to showcase your knowledge and expertise and delve deeper into your industry or specialist subject
- Assisting you with the technical stuff – for some clients this means recording and editing to the highest standards, for others we can advise you how to podcast with a simple set up
- Scripting the podcasts and sourcing suitable guests
- Publishing and promoting the content to help it reach the widest possible audience.
If you’re interested in B2B podcasting for your business and don’t know where to start, have a read of our 10 reasons to start a B2B podcast blog.
“It has been a pleasure to work with the AMBITIOUS team. Thank you for all your assistance in our decommissioning and digital transformation project.”
“Ambitious provided thoughtful guidance throughout the planning stages and it was incredibly helpful to have a face-to-face discussion about plans for content. The team was sensitive to the needs of the demographic we were trying to reach and the production turn-around time was excellent given the short window of time we had available.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”