WHAT IS CONTENT CREATION?

Whether it’s powerful words for blogs or white papers, insightful infographics or motivating videos, effective B2B communications has always centred around creating and marketing compelling content to engage audiences.

Our job as a PR agency is to influence audiences and so we understand the essential components of great content creation – good storytelling, the role it plays as a powerful business tool and the value that it can deliver businesses when done well.

Using longform content, shortform content and multimedia content to engage your audiences – otherwise known as content marketing – is essentially about attracting people with the right content: creating helpful, relevant and informative materials that your audiences find valuable. It’s this highly targeted approach to content creation that affects how audiences read, think and importantly, react and respond and why every business should have a content strategy in place.

CONTENT CREATION IS AT THE HEART OF WHAT WE DO

At AMBITIOUS creating quality content is at the heart of what we do. We have an award-winning track record of producing relevant, engaging and persuasive content to support businesses across all stages of their audience engagement. And, we do this by creating content that is tailored for maximum impact across every channel including digital, print and face to face.

Our PR agency expertise combines both the art of crafting engaging content but also the science behind all the elements that go into shareable content production – from audience research and data analysis to creativity and measurement and impact.

We have a team of specialist content creators – copywriters, SEO specialists, videographers and designers – who will work with you to unlock interesting stories about your business, set in place a relevant content strategy for your business then deliver it. The team works hard to ensure that content reflects your brand, company values, services and solutions and importantly the industry that you operate in.

With many years experience of working with B2B clients, we do this by understanding your audience personas and how they engage with your business, industry sector and services. Then, we establish a tone of voice, keywords and phrases to maximise SEO before creating a content plan and delivering a programme of content that targets your audiences and helps you achieve your business goals.

We have extensive experience in shortform and longform copywriting services, writing business blogs, articles, opinion pieces, thought leadership, case studies, white papers, industry reports and business guides.

Multimedia content which can be standalone or used to support written content is visually engaging content that makes a great idea work even harder. We bring our ideas to life visually and can deliver creative ideas, graphics, videos and compelling imagery to support the content creation needs of your business.