WHAT ARE CONTENT CREATION SERVICES?

Effective B2B communications have always centred around creating and marketing compelling content types to engage audiences to lead generation. The content types vary; it could be powerful words for blogs or white papers, insightful infographics or motivating videos, landing pages for lead generation, and more.

Our job as a PR agency is to influence your target audience. We understand the essential components of great content writing – good storytelling. It has an essential role as a powerful business tool and delivers value to businesses when done well.

Use long-form content, short-form content in social media marketing, and multimedia content to engage your audiences – otherwise known as content marketing. Attract people with the right content that is fully SEO optimised to ensure your content is found by search engines. Create helpful, relevant and informative materials that your audiences find valuable. It’s this highly targeted approach to content creation that affects how audiences read, think and importantly, react and respond.

This is why every business should have a content strategy in place.

CONTENT CREATION IS AT THE HEART OF WHAT WE DO

At AMBITIOUS, creating quality content is at the heart of what we do. We have an award-winning track record of producing relevant, engaging and persuasive content to support businesses across all stages of their audience engagement. And, we do this by creating content that is tailored for maximum impact across every channel including digital, print and face to face. We have the knowledge to create excellent content.

Our PR agency expertise combines the art of crafting engaging content with the science behind what makes shareable content has an impact – from audience research and data analysis to creativity and measurement.

We have a team of specialist content creators – writing services including copywriters and content writers, SEO specialists, videographers and designers – who will work with you to unlock interesting stories about your business, and set in place a relevant content strategy for your business then deliver it. The team works hard to ensure that content reflects your brand, company values, services and solutions and importantly the industry that you operate in. From website content to social media and more, we can help you tell your story in the right way.

EFFECTIVE COMMUNICATIONS

Public relations is much more than writing press releases. Writing great copy for websites, brochures, and other marketing materials is absolutely necessary for any business. Effective PR professionals relay messages to audiences in a multitude of ways. They must develop a story or narrative about an organisation or brand that boosts its reputation in front of target media and so target audiences. And communicating your key messages while doing so. PR content is an expansive range of materials that you can use as part of your marketing and PR plan. 

PR writers can change the tone and writing style to fit your target audiences. An article for The Times will require a different tone and style of writing than a PR campaign or press releases. Research ahead of writing to make sure your language fits the right channel and audience.

The most well-known form of public relations writing is the press release. Its purpose is to promote news and alert journalists and editors to your story. A press release is an essential tool for PR professionals working with your target media, and it has evolved over time to ensure journalists are provided with everything they need to write your story. 

PR CONTENT

With many years of experience working with B2B clients, we do this by understanding your audience personas and how they engage with your business, industry sector and services. Then, we establish a tone of voice, keywords and phrases to maximise SEO before creating a content plan and delivering a programme of content that targets your audiences and helps you achieve your business goals.

We have extensive experience in short-form and long-form copywriting services, writing business blog posts, thought leadership articles, opinion pieces, case studies, white papers, industry reports, SEO content, and business guides.

Multimedia content which can be standalone or used to support written content is visually engaging content that makes a great idea work even harder. Our PR content team brings our ideas to life visually and can deliver creative ideas, graphics, videos, and compelling imagery to support the content creation needs of your business.