WHAT ARE CONTENT CREATION SERVICES?
Effective B2B communications have always centred around creating and marketing compelling content types to engage audiences to lead generation. The content types vary; it could be powerful words for blogs or white papers, insightful infographics or motivating videos, landing pages for lead generation, and more.
Our job as a PR agency is to influence your target audience. We understand the essential components of great content writing – good storytelling. It has an essential role as a powerful business tool and delivers value to businesses when done well.
Use long-form content, short-form content in social media marketing, and multimedia content to engage your audiences – otherwise known as content marketing. Attract people with the right content that is fully SEO optimised to ensure your content is found by search engines. Create helpful, relevant and informative materials that your audiences find valuable. It’s this highly targeted approach to content creation that affects how audiences read, think and importantly, react and respond.
This is why every business should have a content strategy in place.
CONTENT CREATION IS AT THE HEART OF WHAT WE DO
At AMBITIOUS, creating quality content is at the heart of what we do. We have an award-winning track record of producing relevant, engaging and persuasive content to support businesses across all stages of their audience engagement. And, we do this by creating content that is tailored for maximum impact across every channel including digital, print and face to face. We have the knowledge to create excellent content.
Our PR agency expertise combines the art of crafting engaging content with the science behind what makes shareable content has an impact – from audience research and data analysis to creativity and measurement.
We have a team of specialist content creators – writing services including copywriters and content writers, SEO specialists, videographers and designers – who will work with you to unlock interesting stories about your business, and set in place a relevant content strategy for your business then deliver it. The team works hard to ensure that content reflects your brand, company values, services and solutions and importantly the industry that you operate in. From website content to social media and more, we can help you tell your story in the right way.
Public relations is much more than writing press releases. Writing great copy for websites, brochures, and other marketing materials is absolutely necessary for any business. Effective PR professionals relay messages to audiences in a multitude of ways. They must develop a story or narrative about an organisation or brand that boosts its reputation in front of target media and so target audiences. And communicating your key messages while doing so. PR content is an expansive range of materials that you can use as part of your marketing and PR plan.
PR writers can change the tone and writing style to fit your target audiences. An article for The Times will require a different tone and style of writing than a PR campaign or press releases. Research ahead of writing to make sure your language fits the right channel and audience.
The most well-known form of public relations writing is the press release. Its purpose is to promote news and alert journalists and editors to your story. A press release is an essential tool for PR professionals working with your target media, and it has evolved over time to ensure journalists are provided with everything they need to write your story.
With many years of experience working with B2B clients, we do this by understanding your audience personas and how they engage with your business, industry sector and services. Then, we establish a tone of voice, keywords and phrases to maximise SEO before creating a content plan and delivering a programme of content that targets your audiences and helps you achieve your business goals.
We have extensive experience in short-form and long-form copywriting services, writing business blog posts, thought leadership articles, opinion pieces, case studies, white papers, industry reports, SEO content, and business guides.
Multimedia content which can be standalone or used to support written content is visually engaging content that makes a great idea work even harder. Our PR content team brings our ideas to life visually and can deliver creative ideas, graphics, videos, and compelling imagery to support the content creation needs of your business.
CONTENT CREATION SERVICES CASE STUDIES
“It has been a pleasure to work with the AMBITIOUS team. Thank you for all your assistance in our decommissioning and digital transformation project.”
“Ambitious provided thoughtful guidance throughout the planning stages and it was incredibly helpful to have a face-to-face discussion about plans for content. The team was sensitive to the needs of the demographic we were trying to reach and the production turn-around time was excellent given the short window of time we had available.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”
CONTENT CREATION BLOGS
As an AMBITIOUS client our aim is to raise your profile, protect your reputation, keep you ahead of the competition and help your business grow and succeed. Read our content creation and marketing insight, pick up top tips for businesses and organisations and hear about recent projects that we support …
Marketing in the metaverse
Similar questions arose when B2B businesses joined the social media world. Here we take a look at where the metaverse is,…
March Marketing Inspirations
We have marched our way into April where there are lighter evenings and a sprinkling of sunshine, even if it is still slightly…
February Marketing Inspirations
As we see the daffodils blooming for St. David's day and have been busy flipping our pancakes, March is truly underway and…
ABOUT AMBITIOUS PR
We deliver award winning campaigns for our clients. Crowned Best PR Agency at The Drum’s RAR Awards 2018, 2019, 2020, and 2021, the national award based on client ratings, it’s fair to say that we deliver results against our PR plans and client campaigns.
Our focus is corporate and business-to-business communications. It’s our strength: it’s what we do best. If you think our PR agency can help your business or brand grow, then please get in touch by phone 0117 905 1177 or email [email protected]