WHAT IS CONTENT CREATION?
Whether it’s powerful words for blogs or white papers, insightful infographics or motivating videos, effective B2B communications has always centred around creating and marketing compelling content to engage audiences.
Our job as a PR agency is to influence audiences and so we understand the essential components of great content creation – good storytelling, the role it plays as a powerful business tool and the value that it can deliver businesses when done well.
Using longform content, shortform content and multimedia content to engage your audiences – otherwise known as content marketing – is essentially about attracting people with the right content: creating helpful, relevant and informative materials that your audiences find valuable. It’s this highly targeted approach to content creation that affects how audiences read, think and importantly, react and respond and why every business should have a content strategy in place.
CONTENT CREATION IS AT THE HEART OF WHAT WE DO
At AMBITIOUS creating quality content is at the heart of what we do. We have an award-winning track record of producing relevant, engaging and persuasive content to support businesses across all stages of their audience engagement. And, we do this by creating content that is tailored for maximum impact across every channel including digital, print and face to face.
Our PR agency expertise combines both the art of crafting engaging content but also the science behind all the elements that go into shareable content production – from audience research and data analysis to creativity and measurement and impact.
We have a team of specialist content creators – copywriters, SEO specialists, videographers and designers – who will work with you to unlock interesting stories about your business, set in place a relevant content strategy for your business then deliver it. The team works hard to ensure that content reflects your brand, company values, services and solutions and importantly the industry that you operate in.
With many years experience of working with B2B clients, we do this by understanding your audience personas and how they engage with your business, industry sector and services. Then, we establish a tone of voice, keywords and phrases to maximise SEO before creating a content plan and delivering a programme of content that targets your audiences and helps you achieve your business goals.
We have extensive experience in shortform and longform copywriting services, writing business blogs, articles, opinion pieces, thought leadership, case studies, white papers, industry reports and business guides.
Multimedia content which can be standalone or used to support written content is visually engaging content that makes a great idea work even harder. We bring our ideas to life visually and can deliver creative ideas, graphics, videos and compelling imagery to support the content creation needs of your business.
CONTENT CREATION CASE STUDIES
“It has been a pleasure to work with the AMBITIOUS team. Thank you for all your assistance in our decommissioning and digital transformation project.”
“Ambitious provided thoughtful guidance throughout the planning stages and it was incredibly helpful to have a face-to-face discussion about plans for content. The team was sensitive to the needs of the demographic we were trying to reach and the production turn-around time was excellent given the short window of time we had available.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”
CONTENT CREATION BLOGS
As an AMBITIOUS client our aim is to raise your profile, protect your reputation, keep you ahead of the competition and help your business grow and succeed. Read our content creation and marketing insight, pick up top tips for businesses and organisations and hear about recent projects that we support …
5 content ideas to… market a property development
At AMBITIOUS, we talk a lot about the PESO framework – our founder Lis Anderson has recently written a series of blogs…
The PESO model and how it can help your business or client
The term PESO model may not mean much to you, but if you create content for your business or manage any aspects of PR or…
Using video content for social – what you need to know
Video is a powerful marketing tool. According to research conducted by Social Media Week, 96% of small business agree that…