We’re driven by research and insight to help us create PR campaigns with impact. When you begin working with us, you can expect to see us in action straight away, putting a lot of groundwork in at the start of every client relationship to ensure we deliver the best results possible.
Our research and insight planning all begins with a dedicated workshop where we invest time in finding out more about your business, your challenges and goals and we then work with you to help you align your communications objectives.
It’s this approach that allows us to tailor the most effective strategy to meet your goals and objectives and then work as part of your extended team to execute it. The key things we look to include as part of this research and insight gathering are:
- Audience mapping; to understand each of your target audiences, their individual idiosyncrasies, what makes them tick, the problems they face and how your business can solve them. We’ll also look to find out to what extent each audience impacts your business. This allows us to tier audiences accordingly in order of importance.
- Communications audit: to understand the strengths and weaknesses of your current external and internal communications channels. We’ll look across your owned media channels including your website, blog, social media channels and content assets such as existing white papers. We’ll also look at previous external communications activities, how they were handled and where the gaps are.
- House in order audit: to develop a robust press pack including: company backgrounds, leadership team business profiles, boilerplate and elevator pitch, infographics, images, video, imagery and logos and to identify any media training requirements.
“Ambitious have supported my organisation to flourish. First class service all the time. A fantastic team!”
“We help Bft to generate additional value from their current marketing to build profile with their target installer community. What’s more, we have developed a strategy to address specific sectors by joining the discussion on access control issues in the current climate across leisure, hotels and facilities management.”
“Cherry enjoys working with AMBITIOUS and the name rings true but does not reflect the high level of innovation, care and professionalism that they bring to our team.”