Rather than simply reporting a series of numbers to demonstrate value, at AMBITIOUS we take a more holistic approach to PR evaluation and measurement, applying the latest measurement methodology and guidelines from Chartered Institute of Public Relations and the Barcelona Principles from the Association for Measurement and Evaluation of Communication.
The Barcelona Principles focus on the need to set measureable goals and then identify impacts and outcomes from a PR campaign rather than outputs – such as the outdated AVE metric. The Principles also identify qualitative and quantitative analysis as well as the value of social media.
The way we measure success is different for every client. We would work with you to set campaign goals, identify the best metrics to use to measure outcomes and impacts with the main driver being transparency and driving future learning and insights to deliver the most value for your business.
Click here to find out more information on the Barcelona Principle 3.0.
Looking to measure the success of your campaigns? Contact our PR evaluation experts for a FREE 30 minute consultation.
We deliver award winning campaigns for our clients. Crowned Best PR Agency at The Drum’s RAR Awards 2018, 2019 and 2020, the national award based on client ratings, it’s fair to say that we deliver results against our PR plans and client campaigns.
Our focus is corporate and business-to-business communications. It’s our strength: it’s what we do best. If you think our PR agency can help your business or brand grow, then please get in touch by phone 0117 905 1177 or email hello@ambitiouspr.co.uk
