Rather than simply reporting a series of numbers to demonstrate value, at AMBITIOUS we take a more holistic approach to PR evaluation and measurement, applying the latest measurement methodology and guidelines from Chartered Institute of Public Relations and the Barcelona Principles from the Association for Measurement and Evaluation of Communication.
The Barcelona Principles focus on the need to set measureable goals and then identify impacts and outcomes from a PR campaign rather than outputs – such as the outdated AVE metric. The Principles also identify qualitative and quantitative analysis as well as the value of social media.
The way we measure success is different for every client. We would work with you to set campaign goals, identify the best metrics to use to measure outcomes and impacts with the main driver being transparency and driving future learning and insights to deliver the most value for your business.
Click here to find out more information on the Barcelona Principle 3.0.
“Ambitious have supported my organisation to flourish. First class service all the time. A fantastic team!”
“We help Bft to generate additional value from their current marketing to build profile with their target installer community. What’s more, we have developed a strategy to address specific sectors by joining the discussion on access control issues in the current climate across leisure, hotels and facilities management.”
“Cherry enjoys working with AMBITIOUS and the name rings true but does not reflect the high level of innovation, care and professionalism that they bring to our team.”