Identifying the key messages of your business is the foundation of any communications strategy. Messaging development is essentially capturing the essence of what you want to communicate, how you’d like your target audience to perceive it and what you’d like them to do with it.

AMBITIOUS is highly experienced at guiding and unpicking these key messages from within your organisation as we have a unique standpoint; we bring a wealth of experience and combine this with the knowledge we gather from our audits of your business.

We will produce a messaging matrix at the start of our relationship with you that will provide a starting point for the development of all future PR led content and materials. It will consist of:

• Reviewing your company mission, goals and strategy
• Scrutinising your corporate vocabulary to look at the words and phrases you want identified with your brand
• Summarising your core offering
• Conducting a competitor analysis to avoid any crossover
• Identifying your unique selling points and what makes you different
• Evaluating how we will position your business and services to your key audiences

As a ‘live document’, the messaging matrix will be consistently reviewed to ensure that it is evolving as your business and services evolve.