Corporate Reputation Management

We understand how corporate reputations are built and we know that they need to be carefully managed through deliberate corporate reputation management to ensure that they stay positive. For businesses, a positive reputation creates a loyal customer base, a happier workforce and helps to strengthen internal and external relationships.

In the digital world we all live in, the use of online search and the impact of social media upon the corporate landscape, in particular, has made it easier than ever for disgruntled employees, customers and suppliers to share negative comments, reviews and news at the click of a post – creating significant risk for businesses who are not prepared. A good corporate reputation can be destroyed by a rogue tweet or comment to press.

Every business should have a corporate reputation management strategy and plan in place for when negative news, reviews or posts happen that can affect a company’s reputation. And because dealing with corporate negativity can put a lot of extra pressure on in-house resources, we help many clients with both planning and corporate reputation campaign activation.

Our corporate reputation management services include:

• Online reputation management: creating positive search engine results by outranking negative comments and reviews by creating engaging content that is shared across earned, owned and shared media channels, helping to push negative messages down the pages of Google.
• Internal communications audit: identify what’s working well, whether messages are clear and how effective they are. We’ll then put in place steps to fill in any gaps. When a business maintains clear and effective communication with employees, and stakeholders, it makes it easier to work towards one shared goal.
• Stakeholder mapping: identify each of your audiences; whether it be individual employees, business leaders, groups or other organisations that have a vested interest in your business.
• Crisis management: monitor and identify possible reputation threats and put in place remedies to mitigate any effects.
• Influencer programmes: working with influencers and influential networks to create tailored campaigns and messages that help you showcase third-party endorsements and remedy stakeholder challenges.