Campaign Development

We’re a proactive team of creative thinkers and through our strategic consultancy we’ll guide you on what you should be saying, when and how. Here is where you truly get to experience our AMBITIOUS nature. There are four key steps in our communication campaign development process, including:

• Ideation: through a combination of understanding your business communication goals, research into your target audience and the particular challenges they are facing and a review of topical events we formulate our ideas using our media know-how to ensure your business gets the cut through it needs to be seen and heard.
• Creative campaign development: knowing what makes a good story for your audience is the foundation of our creative campaigns. Our campaigns are bespoke; tailored to your business only. We think outside the box and combine this with our knowledge of the media and what makes them tick.
• Process: we take your company goals and design the communications strategy around them. We’ll dig deep to find content assets such as case studies and research that you may not have initially considered. We’ll suggest ways of involving key business spokespeople, research your industry and bring you topical insights. We’ll combine these with your expertise to craft quality content that results in media uptake and social shares. We design videos, record podcasts and facilitate media interviews, handling the whole process from start to finish.
• Measurement: we work very hard in the background to bring your campaign to life and regularly update you in the process by sharing our progress and ultimately, results. We make sure that every penny that you’re spending is maximised by measuring the effectiveness of each campaign, taking this learning forward to inform future successful campaigns.