Archive for category: INTEGRATED MARKETING COMMUNICATIONS

The role of YouTube in digital PR

YouTube has become a key platform for businesses and brands to…

Why brand communications matter for scaling businesses

I recently had the pleasure of hosting a panel event at EntreConf,…
How does legal PR fit into the marketing mix?

How does legal PR fit into the marketing mix?

The role of PR can be incredibly impactful to the success of…
Closed loop marketing

When the funnel becomes a racetrack: amplifying your reach with closed-loop marketing

Despite the work of marketing and sales teams being so deeply…
audience in communication

New B2B: your audience’s expectations now

The world has changed rapidly over the past few years, making…
press release

Press release 101

Despite all the growth and change in the scope of the public…
Green Claims Code

What does the Green Claims Code mean for PR campaigns?  

Businesses making sustainability-related statements should review…
trade PR

Trade PR: how to plan your campaign

If you’re planning a trade PR campaign, you’ll probably be…
Best PR Agency by The Drum RecommendsAwards

Three cheers from The Drum Recommends – Best PR Agency of the Year 2020

Top team news today.  AMBITIOUS has been awarded Best PR Agency…

No business is immune: we’re sharing crisis & issues advice for businesses in response to COVID-19

In the coming days, weeks and months there will be many challenges…