As PR agency with three female directors, International Women’s Day (IWD) is a day that we feel a strong connection with. We work with many inspirational women, as well as organisations that we respect for their proactive approach to gender balance in the workplace.

This year’s IWD theme is #BalanceforBetter so we got thinking about the clients and individuals that live and breathe this ideal in their working lives…


I’m going to be spending International Women’s Day at a lunch event with Samantha Castle from law firm Barcan+Kirby. It’s particularly fitting as they really do recognise how the firm benefits from a gender balance.

Sam herself was promoted to partner while on maternity leave and there is strong female representation at senior level in the firm. There are actually more females at Barcan+Kirby than males and that’s across the firm at all different levels, not just in supporting roles, which is the case at many firms.


On International Women’s Day I want to celebrate my good friend Bess Hepworth who is an advocate and activist for human rights. She’s the founder of Planet Ally App, advisor to the United Nations, international speaker and rainbow mum of two young boys. She has also been named in the top 10 people to follow on Twitter for Business and Inclusion.

Bess campaigns tirelessly for LGBTIQ equality. I’m very excited to once again be working with Bess on some exciting plans to bring in some internationally recognised activists to share their story at Social Media Week Bristol (@SMWBristol). I wish I could say more but stay tuned…


Over the last few months it’s been really great to work on the Procorre100 campaign. This is an exciting initiative where management consultancy Procorre is aiming to recruit 100 women in 100 working days into its consultancy network.

It’s shocking, but currently women only make up around 10% of the management consultancy industry, so this campaign feels particularly timely and could really help the industry to make important changes around gender balance. I’ve really enjoyed working with this client, which is actively taking a stand to make sure female representation is strengthened in its sector in order to pave the way for the future.


I’ve had the privilege to work with the team at Access Creative College over the past few months and helping them to launch their new digital campus with an open doors event last night. I took the opportunity to talk to some of the students: many of them young women. They are starting their journey in a sector that I love and considering their career paths in the creative industries. It was inspiring to meet such a diverse mix of youngsters eager to make a difference. Watch this space!


Through my work with Dickies Workwear I come into contact with many tradesmen, but it’s been exciting to see more and more females carving out meaningful careers in the trades too. This year, two tradeswomen have really stood out to me. I’ve worked closely with Lauren Winter and seen her graduate from an apprenticeship plumber into her first ‘real’ job. Alongside studying to qualify as an apprentice, she is also mum to Ellie and works tirelessly on voluntary projects to help people who need her skills the most.

I’ve also been working with Katie Smith, an apprentice bricklayer who became the first female tradesperson at Jelson Homes in its 127-year history. Katie told me that “anyone is entitled to be on site, no matter your gender, race, religion or beliefs. It’s all in the mind – the work is 80% light work and it’s more about mental strength.” It’s great to see women like Lauren and Katie working in less traditional jobs and making small steps towards a more balanced industry.

Which women or organisations do you admire or work with that live out the #BalanceforBetter ethos? Tell us in the comments below or tweet us @Ambitiouspr.

Don’t miss the inspiring women we featured for IWD 2018 in our blogs Which female do you most admire and why? and Which female has had the biggest influence on your career?

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