Entries by Simon Boddy

6 steps to strengthening your tech PR strategy

In the ever-evolving landscape of technology, where innovation happens rapidly, an effective public relations strategy can make all the difference between your tech company being a well-kept secret and a renowned industry leader. As an agency who have experience with a wealth of tech clients, we’ve pulled together the key learnings to take forward in […]

How to use newsletters to build growth

Newsletters have emerged as a powerful tool for businesses to connect with their target audience, foster engagement and drive audience growth. Not just relevant for e-commerce business models, nearly all businesses can benefit from creating their own newsletter as part of their email marketing strategy. Successful newsletters aren’t just a weekly digest for the office […]

PR photography 101

You’ve likely heard it said a thousand times before, but it’s true. A picture really does speak ten thousand words. The first reported use of this phrase is in 1921, by Frederick R. Barnard in Printer’s Ink. It was a comment on how graphics can tell a story as effectively as a large amount of […]


For blue light services, whether it’s police, fire, rescue and ambulance services or other first responders, communications are a critical function. These emergency first responders are adept at handling crises if and when they arrive. But the emergency services network can either be enhanced or undermined through the way it handles its critical external communications. […]

Building your brand

Recently the AMBITIOUS team paid a visit to Watershed to attend the first post-covid Bristol Creative Industries keynote event.   The speaker was Rita Clifton, former chairman of Interbrand, columnist, commentator, and global branding expert. During her insightful session at Bristol’s Watershed, Clifton touched on many of the cornerstones of building your brand, and how they […]

Rita Clifton talks brand strategy

Brand strategy is a term many of you reading this will have heard but what do you know about this highly specialised practice?  The legend Rita Clifton CBE has throughout a glittering career risen to the pinnacle of this practice. She recently paid a visit to Bristol, as a keynote speaker at the first post-Covid […]