Entries by Simon Boddy

Airbnb: a crisis PR success story

On the 3rd of May 2022 Airbnb’s founder and CEO, Brian Chesky, took to Twitter to announce the company’s Q1 results. They looked a little something like this: 102M nights booked $1.5B revenue (70% Y/Y) $(19)M net loss $229M adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) $1.2B free cash flow Strong numbers for […]

Social media analytics: a tool for growth

Understanding how to make the most out of your social media can be a tricky task for a business owner. In an increasingly competitive digital landscape, the right kind of social media is what sets you apart from your competitors. Are you reaching enough people, are you reaching the right people? Is your sponsored content […]

Substack: the platform taking the internet by storm

For many brands businesses and media organizations, newsletter content is now the most stable means of maintaining readership and visibility, through a more direct connection between author and reader.   And Substack is an organisation taking the written word by storm. So, how does Substack work?  It is very much a fledgling organisation. It was […]