For much of 2026, LinkedIn users have all been asking the same question: “Why are my impressions suddenly so low? The answer is not as straightforward as you might think. In 2026, LinkedIn has rolled out six major updates. Each of which has collectively reshaped and redefined how content is ranked, distributed and engaged with […]
For the past two years, Reddit has been one of AI’s favourite sources of information. Its vast archive of discussions, recommendations, opinions and expertise made it a natural fit for large language models looking to understand how real people talk about real topics. It became the go to source for AI search citations. But that’s […]
The SPARKies has become much more than an annual awards ceremony. Bringing together the South West’s technology community to celebrate its people, products and businesses, it provides a valuable snapshot of where the region’s tech sector stands today and where it may be heading next. As the largest tech awards event outside London, the SPARKies […]
With a new ten-year NHS strategy on the horizon, innovation has never been higher on the agenda. But as a recent panel featuring clinician-entrepreneur Dr Krishan Ramdoo and Neuronostics co-founder Professor John Terry highlighted, the real challenge isn’t generating ideas; it’s making them work at scale. The shift is happening… slowly There’s no doubt […]
New clients include Arval, CATS Global Schools (CGS), Kinrise investment Recognised as Top 150 PR Week agency & 32nd in the country for B2B comms Five key promotions to support growth and team structure for new FY AMBITIOUS has closed its financial year with a series of recent high‑profile client wins across education, financial services, […]
FinTech brands, like most brands, don’t struggle for attention. They struggle for belief. The sector is crowded with platforms promising speed, scale and disruption. What separates the brands that endure from those that fade is not product innovation alone, but credibility. Effective FinTech PR exists to build that credibility carefully, consistently and under scrutiny. This […]
UKReifF, the country’s premier Real estate investment and infrastructure event, has wrapped… and there’s a lot to unpack. The purpose of this article isn’t to break down each panel and point, one by one. That would be impossible. Rather, this is a quick check on some of the key topics and themes from the event. […]
Reddit is not a marketing channel in the conventional sense. It is a network of communities with strong norms, active moderation and a zero tolerance for anything self-aggrandising or promotional. That makes it something of a double-edged sword for businesses. Reddit can be valuable for gaining unabashed audience insights. It can also be a useful […]
In good faith, most of us have never intentionally greenwashed. Most of us have spent years actively trying to avoid it. Asking difficult questions and searching for credible data to back up impact reports, updates and stories. If this all sounds familiar to you, then you might find yourself right at home with these new […]
What is Public Relations? That’s a question Public Relations professionals have wrangled with for decades and as the profession has grown and adapted, that answer has reshaped and reformed. If really honest, PR hasn’t been ‘PR’ for a very long time. In the back end of 2025, you may have seen, or heard, Sarah Waddington […]
